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Maximum Impact
Boards of Education and Superintendents Communicating as a Team
Authors:
|
Publisher:
2020
Summary
Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!
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Bibliographic data
Edition
1/2020
Copyright year
2020
ISBN-Print
978-1-4758-5891-4
ISBN-Online
978-1-4758-5893-8
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
94
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Foreword No access
Opening Testimonial No access
Introduction No access Pages 1 - 4
1. Communicating as a Purpose-Driven Team No access Pages 5 - 8
2. The Importance of “We” not “Me” No access Pages 9 - 12
3. Communicating When Leaders Differ No access Pages 13 - 18
4. Board Meetings and Messages No access Pages 19 - 24
5. Taking Families from Informed to Engaged No access Pages 25 - 30
6. Two-Way Communicating via the News Media No access Pages 31 - 38
7. Know When to Talk and Know When to Hold Back No access Pages 39 - 44
8. Learning and Practicing the Art of Listening No access Pages 45 - 48
9. Socially Speaking No access Pages 49 - 54
10. Putting the Forward Focus on Growth No access Pages 55 - 58
11. Building and Maintaining Support for Schools No access Pages 59 - 64
12. Success No access Pages 65 - 70
13. Communicating in a Timely Manner in Calm and in Crisis No access Pages 71 - 76
14. Mistakes Happen, and How We Acknowledge Them Matters No access Pages 77 - 80
15. Crafting a Year-Round School Communications Calendar No access Pages 81 - 86
