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Der Einfluss des Blickverhaltens auf die Urteilsbildung über Politiker

Authors:
Publisher:
 2020

Bibliographic data

Edition
1/2020
Copyright Year
2020
ISBN-Print
978-3-8487-5060-3
ISBN-Online
978-3-8452-9232-8
Publisher
Nomos, Baden-Baden
Series
Nomos Universitätsschriften - Medien und Kommunikation
Volume
8
Language
German
Pages
444
Product Type
Monograph

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 18
  2. 1 Einführung No access 19 - 24
    1. 2.1 Definition und Vermittlung nonverbaler Kommunikation No access
    2. 2.2 Bedeutung visueller Kommunikation aus evolutionsbiologischer und soziokultureller Perspektive No access
    3. 2.3 Wahrnehmung und Verarbeitung von Gesichtern und Körpern No access
    4. 2.4 Zwischenfazit No access
    1. 3.1 Wirkung der Mimik No access
    2. 3.2 Wirkung des Blickverhaltens No access
    3. 3.3 Wirkung der Gestik No access
    4. 3.4 Wirkung von Mimik, Blickverhalten und Gestik in Kombination und im Vergleich No access
    5. 3.5 Wirkung emotionaler Ausdrücke No access
    6. 3.6 Zwischenfazit No access
      1. 4.1.1 Grundlagen der Methode No access
      2. 4.1.2 Gütekriterien der Eye-Tracking-Messung No access
        1. 4.1.3.1 Aufmerksamkeitsverteilung bei der Personenwahrnehmung No access
          1. 4.1.3.2.1 Einflüsse der visuellen Kommunikation No access
          2. 4.1.3.2.2 Einflüsse der Verfügbarkeit von Informationen No access
          3. 4.1.3.2.3 Einflüsse von Aufgabenstellungen No access
        3. 4.1.3.3 Einflüsse der Aufmerksamkeitsverteilung auf die Personenwahrnehmung No access
      4. 4.1.4 Herausforderungen der Erforschung visueller Kommunikation mittels Eye-Tracking No access
      5. 4.1.5 Zwischenfazit No access
      1. 4.2.1 Grundlagen der Methode No access
      2. 4.2.2 Gütekriterien der RTR-Messung No access
      3. 4.2.3 Forschungsstand zur Wirkung visueller Kommunikation mittels RTR-Messung No access
      4. 4.2.4 Herausforderungen der Erforschung visueller Kommunikation mittels RTR-Messung No access
      5. 4.2.5 Zwischenfazit No access
  6. 5 Kombination von Eye-Tracking und RTR-Messung zur Erforschung der Wahrnehmung und Wirkung visueller Kommunikation No access 165 - 169
  7. 6 Forschungsleitende Fragen und Hypothesen No access 170 - 178
    1. 7.1 Untersuchungsdesign No access
      1. 7.2.1 Identifikation der dargestellten Emotionen und Datenaufbereitung No access
      2. 7.2.2 Identifikation von Lächeln, Blickkontakt, Gestik und Datenaufbereitung No access
      1. 7.3.1 Datenerfassung und -aufbereitung No access
      2. 7.3.2 Datenbereinigung No access
      1. 7.4.1 Datenerfassung und -aufbereitung No access
      2. 7.4.2 Datenbereinigung No access
    5. 7.5 Aufbau des Fragebogens No access
    6. 7.6 Durchführung No access
    7. 7.7 Stichprobenbeschreibung, Datenbereinigung und Vergleichbarkeit der Gruppen No access
      1. 7.8.1 Einflüsse der rezeptionsbegleitenden Methoden(kombination) auf die Bewertung No access
      2. 7.8.2 Einflüsse der rezeptionsbegleitenden Methoden(kombination) auf das Blickverhalten No access
      3. 7.8.3 Selbsteinschätzung zur Handhabung und den Einflüssen rezeptionsbegleitender Methoden(kombinationen) No access
      4. 7.8.4 Fazit und Implikationen der Befunde No access
      1. 8.1.1 Visuelle Aufmerksamkeitsverteilung bei der Politikerwahrnehmung No access
        1. 8.1.2.1 Einfluss der Emotionen auf das Blickverhalten No access
        2. 8.1.2.2 Einfluss des Lächelns auf das Blickverhalten No access
        3. 8.1.2.3 Einfluss der Blickrichtung auf das Blickverhalten No access
        4. 8.1.2.4 Einfluss der Gestik auf das Blickverhalten No access
      1. 8.2.1 Spontane Eindrücke der Politiker im Zeitverlauf: Einfluss verbaler und visueller Informationen No access
      2. 8.2.2 Einfluss visueller Kommunikation auf die spontanen Eindrücke No access
      3. 8.2.3 Gesamturteile über die Politiker No access
      1. 8.3.1 Einfluss der situativen Aufmerksamkeitsverteilung bei der Politikerwahrnehmung auf die spontanen Eindrücke No access
      2. 8.3.2 Einfluss der situativen Zuwendung zu visuellen Kommunikationselementen auf die spontanen Eindrücke No access
      3. 8.3.3 Einfluss der Aufmerksamkeitsverteilung bei der Politikerwahrnehmung auf den Gesamteindruck No access
      4. 8.3.4 Einfluss der Zuwendung zu visuellen Kommunikationselementen auf den Gesamteindruck No access
    1. 9.1 Zusammenfassung und Diskussion der Befunde No access
    2. 9.2 Methodenreflexion und Implikationen für weiterführende Forschung No access
  11. 10 Literaturverzeichnis No access 399 - 444

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