Visual Politics

Dr. Dennis Steffan M.A.

doi:10.5771/9783748925415

Summary

Visuals are ubiquitous in politics. They frame the way viewers understand issues and events and they affect candidate evaluations and even voting behaviour. Nevertheless, little is known about the strategic use of visuals in election campaigns. This book investigates the visual communication strategies of political parties and candidates from both a longitudinal and a comparative perspective. It analyses tools such as campaign posters and social media profiles and demonstrates the relevance of visuals in Western democracies. ‘Visual Politics’ is aimed at undergraduate and postgraduate students as well as scholars and those interested in the role of visuals in election campaigns such as campaign strategists, parties, candidates and journalists.

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Bibliographic data

Copyright year: 2021
ISBN-Print: 978-3-8487-8124-9
ISBN-Online: 978-3-7489-2541-5
Publisher: Nomos, Baden-Baden
Series: Nomos Universitätsschriften - Medien und Kommunikation
Volume: 10
Language: English
Pages: 116
Product type: Book Titles

Titelei/Inhaltsverzeichnis No access Pages 1 - 12
1. The Importance of Visuals in Political Communication No access
2. Research Design and Outline of the Dissertation No access
3. References No access
1. Introduction No access
2. The Professionalization of Political Communication No access
3. Methods No access
4. Results No access
5. Discussion No access
6. References No access
1. Introduction No access
2. Professionalization in the Social Media Era No access
3. Online Campaign Posters between Normalization and Equalization No access
4. Methods No access
5. Results No access
6. Discussion No access
7. References No access
1. Introduction No access
2. Political Candidates’ Self-Presentation in Election Campaigns No access
3. Visual Framing No access
4. Methods No access
5. Results No access
6. Discussion No access
7. References No access
1. Summary of the Research Findings No access
2. Main Conclusions and Implications No access
3. Limitations and Suggestions for Future Research No access
4. References No access
1. Appendix A: Coding Illustrations No access
2. Appendix B: Intercoder Reliability No access