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Der Einfluss des Blickverhaltens auf die Urteilsbildung über Politiker

Autor:innen:
Verlag:
 01.07.2020

Zusammenfassung

Die vorliegende Studie ergänzt den Forschungsstand zur Wirkung visueller Kommunikation politischer Akteure durch eine innovative Methodenkombination aus Eye-Tracking und Real-Time-Response-Messung. Die Studie untersucht, inwiefern nonverbales Verhalten sowohl die visuelle Aufmerksamkeit als auch die (spontanen) Urteile von RezipientInnen beeinflusst. Außerdem wird der Zusammenhang aus Blickverhalten und Urteilsbildung analysiert. Dazu sahen TeilnehmerInnen der Studie Videos von Politikerreden entweder mit oder ohne Ton. Befunde zeigen, dass spezifisches körpersprachliches Verhalten (z.B. emotionale Gesichtsausdrücke oder Handgesten) zum einen die visuelle Aufmerksamkeit lenkt. Zum anderen haben sowohl verbale Äußerungen als auch nonverbales Verhalten Auswirkungen auf die spontane Urteilsbildung über Politiker. Effekte nonverbaler Kommunikation treten insbesondere dann auf, wenn kein Ton verfügbar ist. Die Ergebnisse deuten zudem auf einzelne Zusammenhänge zwischen Blickverhalten und Urteilsbildung hin.

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Bibliographische Angaben

Erscheinungsjahr
2020
Erscheinungsdatum
01.07.2020
ISBN-Print
978-3-8487-5060-3
ISBN-Online
978-3-8452-9232-8
Verlag
Nomos, Baden-Baden
Reihe
Nomos Universitätsschriften - Medien und Kommunikation
Band
8
Sprache
Deutsch
Seiten
444
Produkttyp
Monographie

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 18
  2. 1 Einführung Kein Zugriff 19 - 24
    1. 2.1 Definition und Vermittlung nonverbaler Kommunikation Kein Zugriff
    2. 2.2 Bedeutung visueller Kommunikation aus evolutionsbiologischer und soziokultureller Perspektive Kein Zugriff
    3. 2.3 Wahrnehmung und Verarbeitung von Gesichtern und Körpern Kein Zugriff
    4. 2.4 Zwischenfazit Kein Zugriff
    1. 3.1 Wirkung der Mimik Kein Zugriff
    2. 3.2 Wirkung des Blickverhaltens Kein Zugriff
    3. 3.3 Wirkung der Gestik Kein Zugriff
    4. 3.4 Wirkung von Mimik, Blickverhalten und Gestik in Kombination und im Vergleich Kein Zugriff
    5. 3.5 Wirkung emotionaler Ausdrücke Kein Zugriff
    6. 3.6 Zwischenfazit Kein Zugriff
      1. 4.1.1 Grundlagen der Methode Kein Zugriff
      2. 4.1.2 Gütekriterien der Eye-Tracking-Messung Kein Zugriff
        1. 4.1.3.1 Aufmerksamkeitsverteilung bei der Personenwahrnehmung Kein Zugriff
          1. 4.1.3.2.1 Einflüsse der visuellen Kommunikation Kein Zugriff
          2. 4.1.3.2.2 Einflüsse der Verfügbarkeit von Informationen Kein Zugriff
          3. 4.1.3.2.3 Einflüsse von Aufgabenstellungen Kein Zugriff
        3. 4.1.3.3 Einflüsse der Aufmerksamkeitsverteilung auf die Personenwahrnehmung Kein Zugriff
      4. 4.1.4 Herausforderungen der Erforschung visueller Kommunikation mittels Eye-Tracking Kein Zugriff
      5. 4.1.5 Zwischenfazit Kein Zugriff
      1. 4.2.1 Grundlagen der Methode Kein Zugriff
      2. 4.2.2 Gütekriterien der RTR-Messung Kein Zugriff
      3. 4.2.3 Forschungsstand zur Wirkung visueller Kommunikation mittels RTR-Messung Kein Zugriff
      4. 4.2.4 Herausforderungen der Erforschung visueller Kommunikation mittels RTR-Messung Kein Zugriff
      5. 4.2.5 Zwischenfazit Kein Zugriff
  6. 5 Kombination von Eye-Tracking und RTR-Messung zur Erforschung der Wahrnehmung und Wirkung visueller Kommunikation Kein Zugriff 165 - 169
  7. 6 Forschungsleitende Fragen und Hypothesen Kein Zugriff 170 - 178
    1. 7.1 Untersuchungsdesign Kein Zugriff
      1. 7.2.1 Identifikation der dargestellten Emotionen und Datenaufbereitung Kein Zugriff
      2. 7.2.2 Identifikation von Lächeln, Blickkontakt, Gestik und Datenaufbereitung Kein Zugriff
      1. 7.3.1 Datenerfassung und -aufbereitung Kein Zugriff
      2. 7.3.2 Datenbereinigung Kein Zugriff
      1. 7.4.1 Datenerfassung und -aufbereitung Kein Zugriff
      2. 7.4.2 Datenbereinigung Kein Zugriff
    5. 7.5 Aufbau des Fragebogens Kein Zugriff
    6. 7.6 Durchführung Kein Zugriff
    7. 7.7 Stichprobenbeschreibung, Datenbereinigung und Vergleichbarkeit der Gruppen Kein Zugriff
      1. 7.8.1 Einflüsse der rezeptionsbegleitenden Methoden(kombination) auf die Bewertung Kein Zugriff
      2. 7.8.2 Einflüsse der rezeptionsbegleitenden Methoden(kombination) auf das Blickverhalten Kein Zugriff
      3. 7.8.3 Selbsteinschätzung zur Handhabung und den Einflüssen rezeptionsbegleitender Methoden(kombinationen) Kein Zugriff
      4. 7.8.4 Fazit und Implikationen der Befunde Kein Zugriff
      1. 8.1.1 Visuelle Aufmerksamkeitsverteilung bei der Politikerwahrnehmung Kein Zugriff
        1. 8.1.2.1 Einfluss der Emotionen auf das Blickverhalten Kein Zugriff
        2. 8.1.2.2 Einfluss des Lächelns auf das Blickverhalten Kein Zugriff
        3. 8.1.2.3 Einfluss der Blickrichtung auf das Blickverhalten Kein Zugriff
        4. 8.1.2.4 Einfluss der Gestik auf das Blickverhalten Kein Zugriff
      1. 8.2.1 Spontane Eindrücke der Politiker im Zeitverlauf: Einfluss verbaler und visueller Informationen Kein Zugriff
      2. 8.2.2 Einfluss visueller Kommunikation auf die spontanen Eindrücke Kein Zugriff
      3. 8.2.3 Gesamturteile über die Politiker Kein Zugriff
      1. 8.3.1 Einfluss der situativen Aufmerksamkeitsverteilung bei der Politikerwahrnehmung auf die spontanen Eindrücke Kein Zugriff
      2. 8.3.2 Einfluss der situativen Zuwendung zu visuellen Kommunikationselementen auf die spontanen Eindrücke Kein Zugriff
      3. 8.3.3 Einfluss der Aufmerksamkeitsverteilung bei der Politikerwahrnehmung auf den Gesamteindruck Kein Zugriff
      4. 8.3.4 Einfluss der Zuwendung zu visuellen Kommunikationselementen auf den Gesamteindruck Kein Zugriff
    1. 9.1 Zusammenfassung und Diskussion der Befunde Kein Zugriff
    2. 9.2 Methodenreflexion und Implikationen für weiterführende Forschung Kein Zugriff
  11. 10 Literaturverzeichnis Kein Zugriff 399 - 444

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