Demand Chain Management: Eine experimentelle Studie

Prof. Dr. Joachim Reese; Stefan Koch M.A.

doi:10.5771/9783845284088

Summary

This book deals with the demand management process of permanent, complex cooperative partnerships. These so-called demand chains consist of a chain of independent companies, which have decided to enter into long-term cooperation beyond their markets. The success of this kind of organisation is mainly due to the fact that customer demand for the goods produced is actively influenced by the companies, since otherwise minor demand fluctuations at one stage lead to severe problems at the higher stages of the demand chain. Simulation experiments are used to determine when and under which conditions measures to stabilise demand, such as a discount or subscription policy, will decisively improve the performance of the entire chain.

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Bibliographic data

Edition: 1/2017
Copyright Year: 2017
ISBN-Print: 978-3-8487-4099-4
ISBN-Online: 978-3-8452-8408-8
Publisher: Nomos, Baden-Baden
Language: English
Pages: 104
Product Type: Edited Book

Titelei/Inhaltsverzeichnis No access Pages 1 - 14
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1. 1.1 Von der Supply Chain zur Demand Chain No access
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2. 1.2 Das Modell No access
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3. 1.3 Die Simulationsstudie No access
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1. 2.1 Problembeschreibung No access
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2. 2.2 Stand der Literatur No access
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3. 2.3 Das Modell einer Demand Chain No access
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4. 2.4 Spezifizierung der Hypothesen No access
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5. 2.5 Auswertung der Simulationsexperimente No access
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6. 2.6 Fazit und Ausblick No access
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1. 3.1 Einführung No access
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2. 3.2 Stand der Literatur No access
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3. 3.3 Modellierung der Abonnentennachfrage No access
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4. 3.4 Spezifizierung der Hypothesen No access
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  1. 3.5.1 Allgemeine Effekte einer Abonnementkundennachfrage No access
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  2. 3.5.2 Effekte eines Lieferverzugs bei Abonnementprodukten No access
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  1. 3.6.1 Fazit und Managerial Implications No access
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  2. 3.6.2 Ausblick No access
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1. 4.1 Das Problem No access
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2. 4.2 Zielsetzung No access
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  1. 4.3.1 Nachfrageprognosen und ihre Defizite No access
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  2. 4.3.2 Information Sharing No access
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4. 4.4 Spezifizierung der Hypothesen No access
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  1. 4.5.1 Hypothese 4.1 No access
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  2. 4.5.2 Hypothese 4.2 No access
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6. 4.6 Auswertung der Simulationsexperimente No access
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7. 4.7 Managerial Implications und Ausblick No access
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1. 5.1 Einführung No access
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2. 5.2 Stand der Literatur No access
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3. 5.3 Spezifizierung des Modells No access
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4. 5.4 Spezifizierung der Hypothesen No access
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5. 5.5 Auswertung der Simulationsexperimente No access
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6. 5.6 Fazit und Ausblick No access
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