Cover of book: Economy, Company, Management
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Economy, Company, Management

Introduction to Business Administration
Authors:
Publisher:
 2014


Bibliographic data

Copyright year
2014
ISBN-Print
978-3-03909-157-7
ISBN-Online
978-3-03909-712-8
Publisher
Versus, Zürich
Language
German
Pages
152
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access Pages 1 - 10
      1. 1.1.1 Needs, demand and the economy No access
      2. 1.1.2 Economic goods No access
        1. 1.1.3.1 Households and companies No access
        2. 1.1.3.2 Private and public companies, public administration No access
        3. 1.1.3.3 Summary No access
      1. 1.2.1 Management-oriented characteristics of a company No access
      2. 1.2.2 The operational sales process No access
        1. 1.2.3.1 Phases of the problem-solving process No access
        2. 1.2.3.2 Management functions No access
        3. 1.2.3.3 Summary No access
      3. 1.2.4 Recording and evaluating the operational sales process No access
        1. 1.2.5.1 Markets No access
        2. 1.2.5.2 Environmental spheres No access
        3. 1.2.5.3 Stakeholders No access
        4. 1.2.5.4 Issue management No access
        5. 1.2.5.5 Summary No access
      4. 1.2.6 Integrated observation of the company and its environment No access
      1. 1.3.1 Functional classification No access
      2. 1.3.2 Genetic classification No access
      3. 1.3.3 Institutional classification No access
      4. 1.3.4 Summary No access
    1. Review questions No access
    1. 2.1 Profit orientation No access
    2. 2.2 Industry sector No access
    3. 2.3 Company size No access
    4. 2.4 Company growth No access
    5. 2.5 Technical/economical structure No access
      1. 2.6.1 Single owner businesses and incorporated companies No access
      2. 2.6.2 Types of corporations according to Swiss law No access
      3. 2.6.3 Economic relevance of the types of corporations No access
      1. 2.7.1 The aim of a business collaboration No access
        1. 2.7.2.1 Stage of production or commercial activity No access
        2. 2.7.2.2 Duration of the collaboration No access
        3. 2.7.2.3 Intensity of collaboration No access
        1. 2.7.3.1 Participation No access
        2. 2.7.3.2 Consortium No access
        3. 2.7.3.3 Cartel/Trust No access
        4. 2.7.3.4 Syndicate No access
        5. 2.7.3.5 Joint venture No access
        6. 2.7.3.6 Strategic alliance No access
        7. 2.7.3.7 Corporate group No access
      2. 2.7.4 Summary No access
      1. 2.8.1 Degree of geographical coverage No access
        1. 2.8.2.1 Location factors No access
        2. 2.8.2.2 Location selection No access
    6. 2.9 Summary No access
    7. Review questions No access
    1. 3.1 Defining goals No access
        1. 3.2.1.1 Economic principle No access
        2. 3.2.1.2 Productivity No access
        3. 3.2.1.3 Economic viability No access
        4. 3.2.1.4 Profit and profitability No access
        1. 3.2.2.1 Performance goals No access
        2. 3.2.2.2 Financial goals No access
        3. 3.2.2.3 Management and organisational goals No access
        4. 3.2.2.4 Social and ecological goals No access
      1. 3.2.3 Summary No access
      1. 3.3.1 Goal scope and goal measurement No access
      2. 3.3.2 The time perspective of goals No access
      3. 3.3.3 The organisational basis for goals No access
      1. 3.4.1 Complementary, competing and indifferent goal relationships No access
      2. 3.4.2 Primary and secondary goals No access
      3. 3.4.3 Major, intermediate and sub-goals No access
    2. Review questions No access
    1. 4.1 Task of business ethics No access
    2. 4.2 Types of ethical behaviour in management No access
    3. 4.3 Ethical issues No access
    4. 4.4 Ethical principles No access
      1. 4.5.1 Credibility as leitmotif No access
      2. 4.5.2 Communicative action No access
      3. 4.5.3 Responsible action No access
      4. 4.5.4 Innovative actions No access
    5. 4.6 Summary No access
    1. Chapter 1: The economy and companies No access
    2. Chapter 2: Company typology No access
    3. Chapter 3: Company goals No access
    4. Chapter 4: Business Ethics No access
    5. Solutions No access
  2. Bibliography No access Pages 149 - 150
  3. The authors No access Pages 151 - 152

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