Communicating Corporate Social Responsibility

Kristie Byrum

doi:10.5771/9781793646491

Summary

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

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Bibliographic data

Copyright year: 2022
ISBN-Print: 978-1-7936-4648-4
ISBN-Online: 978-1-7936-4649-1
Publisher: Lexington, Lanham
Language: English
Pages: 124
Product type: Book Titles

1. Contents No access
2. Preface No access
Introduction No access Pages 1 - 4
The Corporate Social Responsibility/Corporate Reputation Connection No access Pages 5 - 22
Overcoming Skepticism with the Trust Factor No access Pages 23 - 32
A Credible Source to Carry the Corporate Social Responsibility Message No access Pages 33 - 44
Creating and Sharing Credible CSR Information No access Pages 45 - 56
Social Media Engagement in a CSR Program No access Pages 57 - 68
Promoting Purchase Intention through Corporate Social Responsibility Communication No access Pages 69 - 84
Measuring Corporate Social Responsibility Programs No access Pages 85 - 98
The Future of CSR Communication No access Pages 99 - 104
Bibliography No access Pages 105 - 118
Index No access Pages 119 - 122
About the Author No access Pages 123 - 124