Rebranding - Inlibra

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Bibliographic data

Copyright Year: 2022
ISBN-Print: 978-1-5381-4889-1
ISBN-Online: 978-1-5381-4891-4
Publisher: Rowman & Littlefield, Lanham
Language: English
Pages: 170
Product Type: Monograph

Table of contents

ChapterPages

1. Contents No access
2. Preface No access
Ch01. Thirteen Organizations That Have Rebranded No access Pages 1 - 16
Ch02. Why They Rebranded No access Pages 17 - 34
Ch03. Testing the Water No access Pages 35 - 58
Ch04. Making It Legal No access Pages 59 - 68
Ch05. The Design Process No access Pages 69 - 98
Ch06. It’s Time to Go Live No access Pages 99 - 116
Ch07. How Much Will It Cost? No access Pages 117 - 126
Ch08. The Naysayers No access Pages 127 - 134
Ch09. Success No access Pages 135 - 150
Appendix No access Pages 151 - 164
Index No access Pages 165 - 168
About the Author No access Pages 169 - 170

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