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CSR in the German Mittelstand

Development and Implementation
Autor:innen:
Verlag:
 2021

Zusammenfassung

Immer mehr mittelständische Unternehmen sind sich der Vorteile von Corporate Social Responsibility (CSR) bewusst. Dieses Buch konzentriert sich auf den deutschen Mittelstand, der als Vorbild für andere Volkswirtschaften gilt. Der Fokus liegt insbesondere auf der Entwicklung des CSR-Engagements und den sich daraus ergebenden Trends, die bei der Implementierung von CSR hilfreich sein können. Das große Interesse an diesem Thema führt zur Notwendigkeit eines strukturierten CSR-Ansatzes. Aus diesem Grund bietet dieses Buch einen umfassenden Überblick über wichtige theoretische Konzepte, eine Analyse der CSR-Entwicklung im deutschen Mittelstand und strategische Überlegungen für eine erfolgreiche CSR-Umsetzung.

Mit einem Vorwort von Olga Kuznetsova.

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Bibliographische Angaben

Copyrightjahr
2021
ISBN-Print
978-3-8288-4614-2
ISBN-Online
978-3-8288-7683-5
Verlag
Tectum, Baden-Baden
Reihe
Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften
Band
98
Sprache
Englisch
Seiten
102
Produkttyp
Monographie

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff I - XIV
  2. 1. Introduction Kein Zugriff 1 - 4
    1. 2.1 The Applicability of CSR in SMEs Kein Zugriff
    2. 2.2 Development of CSR in the SME Context Kein Zugriff
      1. 2.3.1 Carroll’s Pyramid of CSR Kein Zugriff
        1. 2.3.2.1 Main Features of Stakeholder Theory Kein Zugriff
        2. 2.3.2.2 Limitations of Stakeholder Theory Kein Zugriff
        3. 2.3.2.3 CSR and Stakeholder Theory Kein Zugriff
        4. 2.3.2.4 Business Strategy and Stakeholder Influence Kein Zugriff
        5. 2.3.2.5 Stakeholder Management in SMEs Kein Zugriff
        1. 2.3.3.1 Main Features of Social Capital Kein Zugriff
        2. 2.3.3.2 Limitations of Social Capital Kein Zugriff
        3. 2.3.3.3 Social Capital in SMEs Kein Zugriff
      4. 2.3.4 Total Responsibility Management Kein Zugriff
      5. 2.3.5 Conceptual Framework Kein Zugriff
    1. 3.1 The Research Onion Kein Zugriff
    2. 3.2 Methodology and Methods of the Secondary Sources Kein Zugriff
    3. 3.3 Suitability of Secondary Data Kein Zugriff
    1. 4.1 Results Kein Zugriff
    2. 4.2 Awareness of CSR Kein Zugriff
    3. 4.3 Motivation and Goals of CSR Implementation Kein Zugriff
    4. 4.4 Challenges of CSR Implementation Kein Zugriff
      1. 4.5.1 Commitment to Employees Kein Zugriff
      2. 4.5.2 Commitment to Society Kein Zugriff
      3. 4.5.3 Commitment to Environment Kein Zugriff
    6. 4.6 Communication of CRS Engagement Kein Zugriff
    1. 5.1 Awareness, Motivation and Goals of CSR Engagement Kein Zugriff
    2. 5.2 Challenges of CSR Engagement Kein Zugriff
      1. 5.3.1 Employees Kein Zugriff
      2. 5.3.2 Society Kein Zugriff
      3. 5.3.3 Environment Kein Zugriff
      4. 5.3.4 Summary Kein Zugriff
    4. 5.4 CSR Communication Kein Zugriff
    1. 6.1 Approaches for Analysis and Strategy Development Kein Zugriff
    2. 6.2 Benefits and Goals of the CSR Implementation Kein Zugriff
    3. 6.3 Possible Model for CSR Implementation in SMEs Kein Zugriff
    4. 6.4 Orientation for CSR Communication and Reporting Kein Zugriff
    1. 7.1 Main Findings of the Study Kein Zugriff
    2. 7.2 Limitations and Suggestions for Further Research Kein Zugriff
  9. References Kein Zugriff 87 - 98
    1. Appendix 1 – Data Kein Zugriff
    2. Appendix 2 – Index Numbers and Percentage Change Analysis Kein Zugriff

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