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CSR in the German Mittelstand

Development and Implementation
Authors:
Publisher:
 2021

Summary

Increasingly aware of the advantages and rewards of corporate social responsibility (CSR), more small and medium-sized companies (SMEs) are interested in engaging in CSR. This book focuses on the German Mittelstand, which consists mostly of SMEs and is considered a role model for other economies. It examines the development of CSR engagement in the German Mittelstand and outlines trends that will allow better recommendations for CSR implementation. The positive trend toward the issue leads to the necessity of a structured CSR approach. Thus, this book offers an overview of important theoretical perspectives, an analysis of the CSR development in the German Mittelstand, and strategic considerations for a successful CSR implementation.

With a foreword by Olga Kuznetsova.

Bibliographic data

Copyright year
2021
ISBN-Print
978-3-8288-4614-2
ISBN-Online
978-3-8288-7683-5
Publisher
Tectum, Baden-Baden
Series
Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften
Volume
98
Language
English
Pages
102
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access I - XIV
  2. 1. Introduction No access 1 - 4
    1. 2.1 The Applicability of CSR in SMEs No access
    2. 2.2 Development of CSR in the SME Context No access
      1. 2.3.1 Carroll’s Pyramid of CSR No access
        1. 2.3.2.1 Main Features of Stakeholder Theory No access
        2. 2.3.2.2 Limitations of Stakeholder Theory No access
        3. 2.3.2.3 CSR and Stakeholder Theory No access
        4. 2.3.2.4 Business Strategy and Stakeholder Influence No access
        5. 2.3.2.5 Stakeholder Management in SMEs No access
        1. 2.3.3.1 Main Features of Social Capital No access
        2. 2.3.3.2 Limitations of Social Capital No access
        3. 2.3.3.3 Social Capital in SMEs No access
      4. 2.3.4 Total Responsibility Management No access
      5. 2.3.5 Conceptual Framework No access
    1. 3.1 The Research Onion No access
    2. 3.2 Methodology and Methods of the Secondary Sources No access
    3. 3.3 Suitability of Secondary Data No access
    1. 4.1 Results No access
    2. 4.2 Awareness of CSR No access
    3. 4.3 Motivation and Goals of CSR Implementation No access
    4. 4.4 Challenges of CSR Implementation No access
      1. 4.5.1 Commitment to Employees No access
      2. 4.5.2 Commitment to Society No access
      3. 4.5.3 Commitment to Environment No access
    6. 4.6 Communication of CRS Engagement No access
    1. 5.1 Awareness, Motivation and Goals of CSR Engagement No access
    2. 5.2 Challenges of CSR Engagement No access
      1. 5.3.1 Employees No access
      2. 5.3.2 Society No access
      3. 5.3.3 Environment No access
      4. 5.3.4 Summary No access
    4. 5.4 CSR Communication No access
    1. 6.1 Approaches for Analysis and Strategy Development No access
    2. 6.2 Benefits and Goals of the CSR Implementation No access
    3. 6.3 Possible Model for CSR Implementation in SMEs No access
    4. 6.4 Orientation for CSR Communication and Reporting No access
    1. 7.1 Main Findings of the Study No access
    2. 7.2 Limitations and Suggestions for Further Research No access
  9. References No access 87 - 98
    1. Appendix 1 – Data No access
    2. Appendix 2 – Index Numbers and Percentage Change Analysis No access

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