Journal Issues Full access Open Access mrev management revue Volume 21 (2010), Edition 2Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: mrev management revue Authors: Marina Fiedler | Isabell Welpe | Arnold Picot | Cristóbal Casanueva | Ángeles Gallego | Helene Mayerhofer | Barbara Müller | Angelika Schmidt | Claudia Cristina Bitencourt | Fernanda Bonotto | Susanne Gretzinger | Holger Hinz | Wenzel Matiaske doi.org/10.5771/0935-9915-2010-2 Select
Journal Issues Full access Open Access mrev management revue Volume 21 (2010), Edition 3Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: mrev management revue Authors: Holger Steinmetz | Christian Schwens | Rodrigo Isidor | Rüdiger Kabst | Marjaana Gunkel | Christopher Schlaegel | Susi Störmer | Joost Bücker | Erik Poutsma | Erik Døving | Odd Nordhaug | Michael Stephan | Astrid Reichel | Julia Brandl | Wolfgang Mayrhofer | María Teresa de la Garza Carranza | Carolyn P. Egri doi.org/10.5771/0935-9915-2010-3 Select
Journal Issues Full access Open Access mrev management revue Volume 21 (2010), Edition 4Publisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Journal: mrev management revue Authors: Max Boisot | Ron Sanchez | Peter J. Hosie | Peter P. Sevastos | Thomas M. Schneidhofer | Michael Schiffinger | Wolfgang Mayrhofer | Hailan Yang | Stephen Morgan doi.org/10.5771/0935-9915-2010-4 Select
Book Titles No access Broadcast Your Ad! Werbung auf den Videoportalen YouTube, Clipfish, MyVideoPublisher Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2010 Authors: Melanie Specht | Elke Theobald doi.org/10.5771/9783845225760 Select
Book Titles No access Direktmarketing Im Dialog mit dem KundenPublisher Verlag C.H.Beck, München 2009 Authors: Heinrich Holland doi.org/10.15358/9783800644155 Select
Journal Issues No access Marketing ZFP Volume 31 (2009), Edition 1Publisher Verlag C.H.Beck, München 2009 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Markus Beinert | Hermann Diller | Maik Eisenbeiß | Maurice Eschweiler | Sven Henkel | Daniel Wentzel | Torsten Tomczak | Hans H. Bauer | Stefanie Exler | Stefanie Maurer | Martina Langenbein doi.org/10.15358/0344-1369-2009-1 Select
Journal Issues No access Marketing ZFP Volume 31 (2009), Edition 2Publisher Verlag C.H.Beck, München 2009 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Reinhard Grohs | Claus Ebster | Claudia Kummer | Tim Jensen | Jan R. Landwehr | Andreas Herrmann | Reinhold Decker | Kumiko Gnibba-Yukawa | Florian Hofer | Erik Hofmann | Wolfgang Stölzle doi.org/10.15358/0344-1369-2009-2 Select
Journal Issues No access Marketing ZFP Volume 31 (2009), Edition 3Publisher Verlag C.H.Beck, München 2009 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Dirk C. Moosmayer | Mark Wendlandt | Holger Müller | Frank Huber | Kai Vollhardt | Frederik Meyer | Lars Fiedler | Jan U. Becker | Manfred Kirchgeorg doi.org/10.15358/0344-1369-2009-3 Select
Journal Issues No access Marketing ZFP Volume 31 (2009), Edition 4Publisher Verlag C.H.Beck, München 2009 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Helmut Schneider | Peter Kenning | Vivian Hartleb | Tim Eberhardt | Franz-Rudolf Esch | Kai Winter | Robert Mai | Stefan Hoffmann | Stefan Müller | Jörg Lindenmeier | Dieter K. Tscheulin | Peter Heß doi.org/10.15358/0344-1369-2009-4 Select
Journal Issues No access Marketing ZFP Volume 31 (2009), Edition JRM 1Publisher Verlag C.H.Beck, München 2009 Journal: Marketing ZFP Authors: Heribert Gierl | Andrea Gröppel-Klein | Lutz Hildebrandt | Hans Mühlbacher | Henrik Sattler | Udo Wagner | Joachim Zentes | Kalyan Raman | Karen Gedenk | Sonja Spürkmann | Andrea Groeppel-Klein | Benedikt Bartmann doi.org/10.15358/0344-1369-2009-JRM-1 Select