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    Online-Medien-Management

    Edited by: Prof. Dr. Bettina SchwarzerProf. Dr. Sarah Spitzer

    Cover of book: Web-Tracking im E-Commerce
    Book Titles
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    Web-Tracking im E-Commerce

    Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2018
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    Edited Book
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    The European Newspaper Market

    Social Media Use and New Business Models
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2015
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    Edited Book
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    Digitale Spiele im interdisziplinären Diskurs

    Entwicklungen und Perspektiven der Alltagskultur, Technologie und Wirtschaft
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2014
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    Cover of book: Zeitungsverlage im digitalen Wandel
    Edited Book
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    Zeitungsverlage im digitalen Wandel

    Aktuelle Entwicklungen auf dem deutschen Zeitungsmarkt
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2013
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    Social Web auf Online-Portalen deutscher Zeitungen

    Eine empirische Untersuchung des Nutzungsverhaltens
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2012
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