The Internationalization of Firms

Dirk Holtbrügge; Helmut Haussmann

doi:10.5771/9783957105011

Summary

The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive familyowned firms and hidden champions, have their headquarters here. This volume contains 18 case studies of companies based in this region and their international operations. The scope extends from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the COVID-19 pandemic and the Russian war against Ukraine on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs.

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Bibliographic data

Copyright year: 2024
ISBN-Print: 978-3-98542-100-8
ISBN-Online: 978-3-95710-501-1
Publisher: Nomos, Baden-Baden
Series: Nürnberger Edition zum Internationalen Management
Volume: 7
Language: English
Pages: 319
Product type: Edited Book

Titelei/Inhaltsverzeichnis No access Pages 1 - 10
Dirk Holtbrügge, Sue Claire Trage
1. 1. Nürnberg in the Middle Ages and Renaissance – The Economic Capital of Europe No access
2. 2. History of the Tucher Family No access
3. 3. The Tucher Business Imperium No access
4. 4. Management of International Activities No access
5. 5. Remains of a Global Business Imperium No access
Dirk Holtbrügge, Tassilo Schuster
1. 1. The Sporting Goods Industry: Market Structure and Global Trends No access
2. 1. 2.1 The History of the adidas Group No access
  2. 2.2 Company Profile and Performance No access
3. 1. 3.1 Research and Development No access
  2. 3.2 Sourcing and Manufacturing No access
  3. 3.3 Distribution No access
  4. 3.4 Marketing and Sales No access
4. 1. 4.1 Russia No access
  2. 4.2 India No access
  3. 4.3 China No access
5. 5. Outlook No access
Franziska Altendorf, Nikhila Raghavan, Dirk Holtbrügge
1. 1. The Trade Fair Industry: Market Structure and Global Trends No access
2. 2. NürnbergMesse: History and Company Background No access
3. 3. Event Portfolio No access
4. 1. 4.1 From Franconian Niche Player to Global Presence No access
  2. 4.2 Activities in Emerging Markets No access
5. 5. Outlook No access
Dirk Holtbrügge
1. 1. Uvex at a Glance No access
2. 2. Milestones of Corporate History No access
3. 3. Made in Germany – Sold in the World No access
4. 4. Differentiated Marketing Strategy No access
5. 5. Outlook No access
Dirk Holtbrügge
1. 1. 1.1 The Beginnings No access
  2. 1.2 The Schaeffler Group Forms No access
  3. 1.3 Recent Developments No access
2. 2. Organizational Structure No access
3. 3. Internationalization Strategy No access
4. 1. 4.1 Brazil No access
  2. 4.2 Russia No access
  3. 4.3 India No access
  4. 4.4 China No access
5. 5. Evaluation and Outlook No access
Dirk Holtbrügge
1. 1. German Companies in Russia No access
2. 2. Company Background No access
3. 3. Knauf in Russia and the CIS No access
4. 4. Human Resource Management No access
5. 5. Public Affairs Management No access
6. 6. Reaction to the Russian Invasion of Ukraine No access
Dirk Holtbrügge
1. 1. Background No access
2. 2. Milestones of Corporate History No access
3. 3. Internationalization and De-internationalization No access
4. 4. Reverse Takeover No access
5. 5. Acquisition and Delisting No access
Christina Heidemann, Luisa Wicht, Dirk Holtbrügge
1. 1. Corporate History No access
2. 2. Internationalization Strategy No access
3. 3. Organizational Structure No access
4. 4. International Assignments No access
5. 5. Intercultural Training and Employee Development No access
6. 6. Evaluation and Outlook No access
Dirk Holtbrügge, Tassilo Schuster, Alexandra Frykler
1. 1. Siemens at a Glance No access
2. 2. Milestones of Corporate History No access
3. 3. The Darkest Chapter in Siemens History No access
4. 4. The Helm of the Company No access
5. 1. 5.1 Heinrich von Pierer – Portfolio Streamlining and Global Expansion No access
  2. 5.2 Klaus Kleinfeld – Integrated Solutions for Global Customers No access
  3. 5.3 Peter Löscher – Degradation of the Clay Layer No access
  4. 5.4 Joe Kaeser – From Tanker to Speedboats No access
  5. 5.5 Roland Busch – Investments into the Future No access
6. 6. Outlook No access
Dirk Holtbrügge
1. 1. The Global Market for Market Research No access
2. 2. The Birth of GfK No access
3. 3. Early Internationalization Steps No access
4. 4. Strategic Internationalization in the Late 1980s and Early 1990s No access
5. 5. Failed Merger with British TNS No access
6. 6. From Multinational to Transnational Strategy No access
7. 7. Existential Crisis and Takeover by KKR No access
8. 8. Strategic Combination with NielsenIQ No access
Dirk Holtbrügge
1. 1. Chinese Investment in Germany: Motives and Challenges No access
2. 1. 2.1 Waldrich Coburg No access
  2. 2.2 Beijing No. 1 Machine Tool Plant No access
3. 3. The Partnership Evolves No access
4. 4. Key Executives No access
5. 5. Post-acquisition Repositioning and Acculturation No access
6. 6. Headquarters-Subsidiary Relationship No access
7. 7. Evaluation and Outlook No access
Tassilo Schuster, Dirk Holtbrügge
1. 1. Rödl & Partner: A Global Company with Franconian Roots No access
2. 2. Milestones of Corporate History No access
3. 1. 3.1 Business Strategy No access
  2. 3.2 Human Resource Management No access
  3. 3.3 Competition in the Chinese Market No access
4. 4. Evaluation and Outlook No access
Michael Höfling, Maxim Grib, Dirk Holtbrügge, Daniel Maderer
1. 1. Background No access
2. 2. History of 1. FC Nürnberg No access
3. 1. 3.1 Squad No access
  2. 3.2 Coaches No access
  3. 3.3 Fans No access
  4. 3.4 Sponsors and Investors No access
  5. 3.5 Communication No access
  6. 3.6 Marketing Trips and Training Camps No access
  7. 3.7 Merchandising No access
  8. 3.8 Broadcast Revenues No access
4. 4. Evaluation and Outlook No access
Sindhu Nair, Dirk Holtbrügge, Judith Ambrosius
1. 1. Background No access
2. 2. Vinay and Sangita No access
3. 3. The Offer No access
4. 4. Preparing for the Move No access
5. 5. Early Experiences No access
6. 6. Growing Frustration No access
7. 7. The Break Down No access
8. 8. The Decision No access
Dirk Holtbrügge, Marcus Conrad
1. 1. The Diehl Group at a Glance No access
2. 2. Milestones of Corporate History No access
3. 3. Karl Diehl’s Controversial Role during the Nazi Time No access
4. 4. Diehl Defence No access
5. 1. 5.1 Compliance Guidelines, Committee and Training No access
  2. 5.2 Anti-corruption Measures No access
  3. 5.3 Philanthropy and Social Projects No access
6. 6. Evaluation and Outlook No access
7. 1. Code of Conduct of the Diehl Group (Excerpt) No access
Dirk Holtbrügge
1. 1. Nürnberg – The Cradle of the Global Pencil-making Industry No access
2. 2. Faber-Castell – Milestones of Corporate History No access
3. 1. 3.1 CSR as a Core Value No access
  2. 3.2 Integrated FABIQUS Management System No access
  3. 3.3 The Faber-Castell Charta No access
  4. 3.4 The Faber-Castell Social Charter No access
  5. 3.5 UN Global Compact Membership No access
  6. 3.6 Other Initiatives No access
4. 4. Evaluation and Outlook No access
Dirk Holtbrügge
1. 1. Milestones of Corporate History No access
2. 2. Grammer at a Glance No access
3. 1. 3.1 Early Internationalization Activities No access
  2. 3.2 From Internal Restructuring to Further International Expansion No access
4. 3.3 External Growth Through International Mergers & Acquisitions No access
5. 3.4 Divestments and Portfolio Adjustments No access
6. 4. Black Knights and White Knights No access
7. 5. Evaluation and Outlook No access
Dirk Holtbrügge
1. 1. The Global Toy Industry No access
2. 2. Playmobil at a Glance No access
3. 1. 3.1 Germany No access
  2. 3.2 Malta No access
  3. 3.3 Czech Republic No access
  4. 3.4 Spain No access
  5. 3.5 China No access
  6. 3.6 USA No access
  7. 3.7 Sales Organizations in Other Countries No access
4. 4. Evaluation and Outlook No access
Contributors No access Pages 299 - 306
Register No access Pages 307 - 319