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Rock Brands
Selling Sound in a Media Saturated Culture
Editors:
Publisher:
2010
Summary
Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.
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Bibliographic data
Copyright year
2010
ISBN-Print
978-0-7391-4635-4
ISBN-Online
978-0-7391-4636-1
Publisher
Lexington, Lanham
Language
English
Pages
354
Product type
Edited Book
Table of contents
ChapterPages
A Note on the Epigraphs No access
Contents No access
Introduction No access
Chapter 01. KISS Your Money Goodbye: Why Fans Can’t Get Enough of the Biggest Rock Brand in History No access
Chapter 02. Highway to Heavenly Profits: The Marriage of AC/DC and Walmart No access
Chapter 03. The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal No access
Chapter 04. “Moving Her Hips, Like, Yeah”: Can Miley Survive the Hannah Brand? No access
Chapter 05. Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews No access
Chapter 06. Fandom of the Internet: Musician Communication with Fans No access
Chapter 07. Manson’s R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating No access
Chapter 08. Leading People to Rock: Evangelism in the Music of Bon Jovi No access
Chapter 09. It’s Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity No access
Chapter 10. Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll No access
Chapter 11. Kanye West: A Critical Analysis of Mass Media’s Representation of a Cultural Icon’s Rhetoric and Celebrity No access
Chapter 12. Country Crooners and FOX News: Country Music and the FOX Brand No access
Chapter 13. “If You Catch Me at the Border I Got Visas in My Name”: Borders, Boundaries, and the Production of M.I.A. No access
Chapter 14. Your “American Idol”: The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture No access
Chapter 15. Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution No access
Chapter 16. How Much Does It Cost If It’s Free? The Selling (Out) of Elvis Presley No access
Chapter 17. When Death Goes Digital: Michael Jackson, Twenty-First-Century Celebrity Death, and the Hero’s Journey No access
Acknowledgments No access Pages 339 - 340
Index No access Pages 341 - 348
About the Contributors No access Pages 349 - 352
About the Editor No access Pages 353 - 354
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