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Academic Turnarounds
Restoring Vitality to Challenged American Colleges/Universities
Editors:
Publisher:
2010
Summary
What are the hallmarks of a lasting institutional turnaround? It is too easy to mistake a single initiative_mounting a new marketing program, for example, or bringing in a million dollar donation_for a true turnaround. Successful turnarounds involve profound, often difficult, actions that affect the finances, academic offerings, and reputations of colleges and universities. They take institutions to new levels of performance and then present new challenges. MacTaggart examines the several stages that comprise institutional turnarounds and offers practical advice on setting and reaching higher levels of performance. MacTaggart also discusses the early indicators of a college or universityOs need for a turnaround. He and his colleagues outline financial trends and other indicators of distress, as well as benchmarks for the various stages in an effective turnaround strategy. Academic Turnarounds will help trustees, presidents, and faculty members diagnose whether or not they are in denial over the true condition of the institution they are charged with preserving. Donors, state officials, accreditors, and others interested in the quality and vitality of American higher education will find direction in this book.
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Bibliographic data
Copyright year
2010
ISBN-Print
978-0-275-98806-7
ISBN-Online
978-1-60709-661-0
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
130
Product type
Edited Book
Table of contents
ChapterPages
Contents No access
Preface No access
Acknowledgments No access
Chapter 01. The Three Stages of College and University Revitalization No access
Chapter 02. Critical Success Factors in Restoring Financial Health No access
Chapter 03. Transforming Ugly Ducklings: Marketing and Branding the New American Colleges No access
Chapter 04. Academic Revitalization: Fulfilling the Turnaround Promise No access
Chapter 05. A Practical Guide to Financial Matters No access
Chapter 06. Turnarounds in Public Higher Education No access
Chapter 07. Institutions in Distress—What Is a New President to Do? No access
Chapter 08. Advice to Trustees, Donors, and Accreditors No access
