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Framing-Effekte im Alter

Message Framing als effektive Strategie zur Steigerung der Impfbereitschaft in der Zielgruppe 60+?
Authors:
Publisher:
 2021

Keywords

Bibliographic data

Copyright year
2021
ISBN-Print
978-3-8487-8103-4
ISBN-Online
978-3-7489-2521-7
Publisher
Nomos, Baden-Baden
Series
Gesundheitskommunikation | Health Communication
Volume
22
Language
German
Pages
253
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 16
  2. 1 Einleitung No access 17 - 21
    1. 2.1 Effektivität von Impfungen No access
    2. 2.2 Impfrelevanz für Menschen ab 60 Jahren No access
      1. 2.3.1 Impfpflichten No access
      2. 2.3.2 Gesundheitskommunikative Maßnahmen No access
    4. 2.4 Zusammenfassung No access
    1. 3.1 Demografische Bevölkerungsentwicklung No access
    2. 3.2 Altersverständnis und Einteilung der betrachteten Gruppen No access
      1. 3.3.1 Altern aus biologischer Sicht No access
      2. 3.3.2 Altern aus sozialer Sicht No access
      3. 3.3.3 Altern aus psychologischer Sicht No access
      1. 3.4.1 Grundzüge der Sozioemotionalen Selektivitätstheorie No access
      2. 3.4.2 Der Positivity Effect: Ursachen und Wirkungen No access
      3. 3.4.3 Der Positivity Effect in der Gesundheitskommunikation No access
    5. 3.5 Zusammenfassung No access
    1. 4.1 Die Ursprünge des Message Framings No access
    2. 4.2 Adaption des Message Framings im Gesundheitskontext No access
    3. 4.3 Framing-Effekte in der Impfkommunikation No access
    4. 4.4 Zusammenfassung No access
    1. 5.1 Zugrundeliegendes Begriffsverständnis No access
    2. 5.2 Der Fallbeispieleffekt No access
      1. 5.3.1 Evolutionstheoretische Sichtweise No access
      2. 5.3.2 Sozialkognitive Lerntheorie No access
      3. 5.3.3 Salienz und Lebhaftigkeit No access
      4. 5.3.4 Narrative Engagement No access
      5. 5.3.5 Heuristics and Biases No access
      6. 5.3.6 Zwischenfazit: Woher kommt der Fallbeispieleffekt? No access
    4. 5.4 Fallbeispieleffekte in der Gesundheits- und Impfkommunikation No access
    5. 5.5 Verbindung des Message Framings mit der Fallbeispieltheorie No access
    6. 5.6 Zusammenfassung No access
    1. 6.1 Grundannahmen der Reaktanztheorie No access
    2. 6.2 Operationalisierung von Reaktanz No access
      1. 6.3.1 Alter No access
      2. 6.3.2 Message Framing No access
      3. 6.3.3 Evidenztyp No access
        1. Kontrollierende Sprache No access
        2. Ablenkungen No access
        3. Involvement und Verhalten No access
    4. 6.4 Zusammenfassung No access
  8. 7 Forschungsleitende Fragen und Studienaufbau No access 107 - 108
    1. 8.1 Erkenntnisinteresse: Forschungsfragen und Hypothesen No access
      1. 8.2.1 Design und Stimulusmaterial No access
      2. 8.2.2 Durchführung No access
        1. Abhängige Variablen No access
        2. Kontrollvariablen No access
      4. 8.2.4 Beschreibung der Stichprobe No access
      5. 8.2.5 Datenanalytisches Vorgehen No access
      1. 8.3.1 Manipulation Check No access
        1. Effekte auf die Einstellung und Intention zur Impfung No access
        2. Effekte auf die psychologische Reaktanz No access
        3. Reaktanz als Mediator des Framing-Effekts No access
    4. 8.4 Zusammenfassung und Diskussion No access
    1. 9.1 Erkenntnisinteresse: Forschungsfragen und Hypothesen No access
      1. 9.2.1 Design und Stimulusmaterial No access
      2. 9.2.2 Durchführung No access
        1. Abhängige Variablen No access
        2. Kontrollvariablen No access
      4. 9.2.4 Beschreibung der Stichprobe No access
      5. 9.2.5 Datenanalytisches Vorgehen No access
      1. 9.3.1 Manipulation Check No access
        1. Effekte auf die Einstellung und Intention zur Impfung No access
        2. Effekte auf die psychologische Reaktanz No access
        3. Reaktanz als Mediator des Framing-Effekts No access
        4. Effekte auf das Narrative Engagement No access
        5. Narrative Engagement als Mediator des Evidenztyps No access
    4. 9.4 Zusammenfassung und Diskussion No access
    1. 10.1 Erkenntnisinteresse: Forschungsfragen und Hypothesen No access
      1. 10.2.1 Design und Stimulusmaterial No access
      2. 10.2.2 Durchführung No access
        1. Abhängige Variablen No access
        2. Kontrollvariablen No access
      4. 10.2.4 Beschreibung der Stichprobe No access
      5. 10.2.5 Datenanalytisches Vorgehen No access
      1. 10.3.1 Manipulation Check No access
        1. Effekte auf die Einstellung zum Spot und Intention zur Informationssuche No access
        2. Effekte auf die psychologische Reaktanz No access
        3. Effekte auf das Narrative Engagement No access
        4. Narrative Engagement als Mediator des Einflusses der Aufmerksamkeit No access
        5. Effekte auf die gestützte Erinnerungsleistung No access
        6. Erinnerung als Mediator des Einflusses von Message Framing und Aufmerksamkeit No access
    4. 10.4 Zusammenfassung und Diskussion No access
    1. 11.1 Zentrale Ergebnisse No access
      1. 11.2.1 Messinstrument No access
      2. 11.2.2 Stimulusmaterial No access
      3. 11.2.3 Stichprobe No access
      1. 1. Wirkt sich das Message Framing direkt auf die Impfeinstellungen und -intentionen von Menschen unter und ab 60 Jahren aus? No access
      2. 2. Welche Rolle spielt Reaktanz als Mediator des Framing-Effekts in den untersuchten Altersgruppen (unter 60 Jahre vs. ab 60 Jahre)? No access
      3. 3. Welchen Einfluss besitzt die Aufbereitungsform auf die Wirkung des Gewinn- und Verlust-Framings? No access
      1. 11.4.1 Theoretische und methodische Implikationen No access
        1. 1. Gewinn-Frames wirken sich kurzfristig womöglich nicht direkt auf impfbezogene Einstellungen und Intentionen aus – können aber Reaktanz abschwächen und so einen impffördernden Effekt nach sich ziehe... No access
        2. 2. Ältere Erwachsene sind eine besonders relevante Zielgruppe der Impfkommunikation – und sollten auch altersspezifisch angesprochen werden. No access
    5. 11.5 Schluss No access
  13. Literaturverzeichnis No access 219 - 253

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