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Framing-Effekte im Alter

Message Framing als effektive Strategie zur Steigerung der Impfbereitschaft in der Zielgruppe 60+?
Autor:innen:
Verlag:
 2021

Zusammenfassung

Das Buch geht der hochaktuellen Frage nach, wie die Impfbereitschaft älterer Menschen durch gesundheitskommunikative Maßnahmen erhöht werden kann. Einem interdisziplinären Ansatz folgend, vereint es das Konzept des Message Framings mit Ansätzen aus der Gerontologie. In drei aufeinander aufbauenden Experimentalstudien werden verschiedene Moderatoren und Mediatoren des Message Framings untersucht, wobei das Buch ein besonderes Augenmerk auf Framing-Effekte bei Personen ab 60 Jahren legt. Die Befunde zeigen, dass die Berücksichtigung von altersspezifischen Merkmalen dazu beiträgt, die Wirkung des Message Framings besser zu verstehen. Die Ergebnisse können in der Praxis nutzbar gemacht werden, um ältere Zielgruppen effektiv zu adressieren.

Schlagworte

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Bibliographische Angaben

Copyrightjahr
2021
ISBN-Print
978-3-8487-8103-4
ISBN-Online
978-3-7489-2521-7
Verlag
Nomos, Baden-Baden
Reihe
Gesundheitskommunikation | Health Communication
Band
22
Sprache
Deutsch
Seiten
253
Produkttyp
Monographie

Inhaltsverzeichnis

KapitelSeiten
  1. Titelei/Inhaltsverzeichnis Kein Zugriff 1 - 16
  2. 1 Einleitung Kein Zugriff 17 - 21
    1. 2.1 Effektivität von Impfungen Kein Zugriff
    2. 2.2 Impfrelevanz für Menschen ab 60 Jahren Kein Zugriff
      1. 2.3.1 Impfpflichten Kein Zugriff
      2. 2.3.2 Gesundheitskommunikative Maßnahmen Kein Zugriff
    4. 2.4 Zusammenfassung Kein Zugriff
    1. 3.1 Demografische Bevölkerungsentwicklung Kein Zugriff
    2. 3.2 Altersverständnis und Einteilung der betrachteten Gruppen Kein Zugriff
      1. 3.3.1 Altern aus biologischer Sicht Kein Zugriff
      2. 3.3.2 Altern aus sozialer Sicht Kein Zugriff
      3. 3.3.3 Altern aus psychologischer Sicht Kein Zugriff
      1. 3.4.1 Grundzüge der Sozioemotionalen Selektivitätstheorie Kein Zugriff
      2. 3.4.2 Der Positivity Effect: Ursachen und Wirkungen Kein Zugriff
      3. 3.4.3 Der Positivity Effect in der Gesundheitskommunikation Kein Zugriff
    5. 3.5 Zusammenfassung Kein Zugriff
    1. 4.1 Die Ursprünge des Message Framings Kein Zugriff
    2. 4.2 Adaption des Message Framings im Gesundheitskontext Kein Zugriff
    3. 4.3 Framing-Effekte in der Impfkommunikation Kein Zugriff
    4. 4.4 Zusammenfassung Kein Zugriff
    1. 5.1 Zugrundeliegendes Begriffsverständnis Kein Zugriff
    2. 5.2 Der Fallbeispieleffekt Kein Zugriff
      1. 5.3.1 Evolutionstheoretische Sichtweise Kein Zugriff
      2. 5.3.2 Sozialkognitive Lerntheorie Kein Zugriff
      3. 5.3.3 Salienz und Lebhaftigkeit Kein Zugriff
      4. 5.3.4 Narrative Engagement Kein Zugriff
      5. 5.3.5 Heuristics and Biases Kein Zugriff
      6. 5.3.6 Zwischenfazit: Woher kommt der Fallbeispieleffekt? Kein Zugriff
    4. 5.4 Fallbeispieleffekte in der Gesundheits- und Impfkommunikation Kein Zugriff
    5. 5.5 Verbindung des Message Framings mit der Fallbeispieltheorie Kein Zugriff
    6. 5.6 Zusammenfassung Kein Zugriff
    1. 6.1 Grundannahmen der Reaktanztheorie Kein Zugriff
    2. 6.2 Operationalisierung von Reaktanz Kein Zugriff
      1. 6.3.1 Alter Kein Zugriff
      2. 6.3.2 Message Framing Kein Zugriff
      3. 6.3.3 Evidenztyp Kein Zugriff
        1. Kontrollierende Sprache Kein Zugriff
        2. Ablenkungen Kein Zugriff
        3. Involvement und Verhalten Kein Zugriff
    4. 6.4 Zusammenfassung Kein Zugriff
  8. 7 Forschungsleitende Fragen und Studienaufbau Kein Zugriff 107 - 108
    1. 8.1 Erkenntnisinteresse: Forschungsfragen und Hypothesen Kein Zugriff
      1. 8.2.1 Design und Stimulusmaterial Kein Zugriff
      2. 8.2.2 Durchführung Kein Zugriff
        1. Abhängige Variablen Kein Zugriff
        2. Kontrollvariablen Kein Zugriff
      4. 8.2.4 Beschreibung der Stichprobe Kein Zugriff
      5. 8.2.5 Datenanalytisches Vorgehen Kein Zugriff
      1. 8.3.1 Manipulation Check Kein Zugriff
        1. Effekte auf die Einstellung und Intention zur Impfung Kein Zugriff
        2. Effekte auf die psychologische Reaktanz Kein Zugriff
        3. Reaktanz als Mediator des Framing-Effekts Kein Zugriff
    4. 8.4 Zusammenfassung und Diskussion Kein Zugriff
    1. 9.1 Erkenntnisinteresse: Forschungsfragen und Hypothesen Kein Zugriff
      1. 9.2.1 Design und Stimulusmaterial Kein Zugriff
      2. 9.2.2 Durchführung Kein Zugriff
        1. Abhängige Variablen Kein Zugriff
        2. Kontrollvariablen Kein Zugriff
      4. 9.2.4 Beschreibung der Stichprobe Kein Zugriff
      5. 9.2.5 Datenanalytisches Vorgehen Kein Zugriff
      1. 9.3.1 Manipulation Check Kein Zugriff
        1. Effekte auf die Einstellung und Intention zur Impfung Kein Zugriff
        2. Effekte auf die psychologische Reaktanz Kein Zugriff
        3. Reaktanz als Mediator des Framing-Effekts Kein Zugriff
        4. Effekte auf das Narrative Engagement Kein Zugriff
        5. Narrative Engagement als Mediator des Evidenztyps Kein Zugriff
    4. 9.4 Zusammenfassung und Diskussion Kein Zugriff
    1. 10.1 Erkenntnisinteresse: Forschungsfragen und Hypothesen Kein Zugriff
      1. 10.2.1 Design und Stimulusmaterial Kein Zugriff
      2. 10.2.2 Durchführung Kein Zugriff
        1. Abhängige Variablen Kein Zugriff
        2. Kontrollvariablen Kein Zugriff
      4. 10.2.4 Beschreibung der Stichprobe Kein Zugriff
      5. 10.2.5 Datenanalytisches Vorgehen Kein Zugriff
      1. 10.3.1 Manipulation Check Kein Zugriff
        1. Effekte auf die Einstellung zum Spot und Intention zur Informationssuche Kein Zugriff
        2. Effekte auf die psychologische Reaktanz Kein Zugriff
        3. Effekte auf das Narrative Engagement Kein Zugriff
        4. Narrative Engagement als Mediator des Einflusses der Aufmerksamkeit Kein Zugriff
        5. Effekte auf die gestützte Erinnerungsleistung Kein Zugriff
        6. Erinnerung als Mediator des Einflusses von Message Framing und Aufmerksamkeit Kein Zugriff
    4. 10.4 Zusammenfassung und Diskussion Kein Zugriff
    1. 11.1 Zentrale Ergebnisse Kein Zugriff
      1. 11.2.1 Messinstrument Kein Zugriff
      2. 11.2.2 Stimulusmaterial Kein Zugriff
      3. 11.2.3 Stichprobe Kein Zugriff
      1. 1. Wirkt sich das Message Framing direkt auf die Impfeinstellungen und -intentionen von Menschen unter und ab 60 Jahren aus? Kein Zugriff
      2. 2. Welche Rolle spielt Reaktanz als Mediator des Framing-Effekts in den untersuchten Altersgruppen (unter 60 Jahre vs. ab 60 Jahre)? Kein Zugriff
      3. 3. Welchen Einfluss besitzt die Aufbereitungsform auf die Wirkung des Gewinn- und Verlust-Framings? Kein Zugriff
      1. 11.4.1 Theoretische und methodische Implikationen Kein Zugriff
        1. 1. Gewinn-Frames wirken sich kurzfristig womöglich nicht direkt auf impfbezogene Einstellungen und Intentionen aus – können aber Reaktanz abschwächen und so einen impffördernden Effekt nach sich ziehe... Kein Zugriff
        2. 2. Ältere Erwachsene sind eine besonders relevante Zielgruppe der Impfkommunikation – und sollten auch altersspezifisch angesprochen werden. Kein Zugriff
    5. 11.5 Schluss Kein Zugriff
  13. Literaturverzeichnis Kein Zugriff 219 - 253

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