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„Mensch Opa, du bist noch so fit!“

Entwicklung einer evidenzbasierten Kommunikationsstrategie zur Förderung körperlicher Aktivität bei älteren und hochaltrigen Menschen in Deutschland
Authors:
Publisher:
 2020

Bibliographic data

Copyright year
2020
ISBN-Print
978-3-8487-6561-4
ISBN-Online
978-3-7489-0678-0
Publisher
Nomos, Baden-Baden
Series
Gesundheitskommunikation | Health Communication
Volume
21
Language
German
Pages
122
Product type
Book Titles

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 10
  2. 1 Einleitung No access 11 - 14
    1. 2.1 Theorie- und evidenzbasierte Planung von Gesundheitskampagnen No access
    2. 2.2 Determinanten körperlicher Aktivität No access
    3. 2.3 Ältere und Hochaltrige als spezifische Zielgruppe No access
  4. 3 Forschungsleitende Fragestellung No access 32 - 33
      1. 4.1.1 Erkenntnisinteresse No access
      2. 4.1.2 Methode No access
      3. 4.1.3 Ergebnisse No access
      1. 4.2.1 Erkenntnisinteresse No access
      2. 4.2.2 Methode No access
        1. 4.2.3.1 Gesamtbevölkerung ab 65 Jahren No access
        2. 4.2.3.2 Vulnerable Zielgruppen No access
    1. 5.1 Botschaftsinhalte No access
      1. 5.2.1 Gesamtbevölkerung ab 65 Jahren No access
      2. 5.2.2 Vulnerable Zielgruppen No access
    3. 5.3 Botschaftsgestaltung No access
  7. 6 Fazit No access 111 - 114
  8. Literaturverzeichnis No access 115 - 122

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