Werbe- und Konsumentenpsychologie - Inlibra

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Bibliographic data

Copyright year: 2019
ISBN-Print: 978-3-7910-4211-4
ISBN-Online: 978-3-7910-4212-1
Publisher: Schäffer-Poeschel, Stuttgart
Language: German
Pages: 212
Product type: Book Titles

Table of contents

ChapterPages

Titelei/Inhaltsverzeichnis No access Pages C - XII
1 Fokus Werbung No access Pages 1 - 26
2 Fokus Konsument No access Pages 27 - 128
3 Fokus Werbegestaltung No access Pages 129 - 142
4 Fokus Marke No access Pages 143 - 158
5 Fokus Interkulturelles Marketing No access Pages 159 - 172
6 Fokus Planung und Umsetzung No access Pages 173 - 186
7 Abschließendes zum Thema Werbeethik No access Pages 187 - 190
Literatur No access Pages 191 - 208
Stichwortverzeichnis No access Pages 209 - 212

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