Cover of book: Das Elaboration-Likelihood-Modell
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Das Elaboration-Likelihood-Modell

Authors:
Publisher:
 2011

Bibliographic data

Copyright year
2011
ISBN-Print
978-3-8329-6176-3
ISBN-Online
978-3-8452-6032-7
Publisher
Nomos, Baden-Baden
Series
Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
Volume
5
Language
German
Pages
117
Product type
Educational Book

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 10
  2. Einführung No access 11 - 14
  3. Grundzüge des Modells No access 15 - 64
  4. Entstehungsgeschichte des Ansatzes No access 65 - 66
  5. Forschungslogik der Methode: Eine kurze Einführung in experimentelle Studien-Designs No access 67 - 72
  6. Empirische Befunde: Bezüge des ELM zur Massenkommunikation No access 73 - 89
  7. Kritik am ELM und aktuelle Entwicklung No access 90 - 95
  8. Alternative Ansätze No access 96 - 102
  9. Zum Schluss: Sie, das ELM, die Werbung und die Kommunikationswissenschaft der Zukunft No access 103 - 105
  10. Die „Top Ten“ Literaturtipps zum ELM No access 106 - 108
  11. Literatur No access 109 - 114
  12. Bildnachweise No access 115 - 116
  13. Bisher in der Reihe erschienene Bände No access 117 - 117

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