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High Schoolers, Meet Media Literacy
How Teachers Can Bring Economics, Media, and Marketing to Life
Authors:
Publisher:
2019
Summary
High school students today are no longer insulated from the vicissitudes of messaging/counter messaging in today’s always available, always blaring media (coming into their cars, homes, and ears through ever-more personal devices), including the cross-accusations of “fake news” that leave true seekers of information spinning in circles. Young people are no longer “future consumers,” as products they are not even old enough to buy are pitched to them, while groups with political agendas seek to make future voters already on their “team” before they first step into a voting booth. Fortunately, there is now a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.
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Bibliographic data
Edition
1/2019
Copyright year
2019
ISBN-Print
978-1-4758-4220-3
ISBN-Online
978-1-4758-4222-7
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
197
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Foreword No access
Preface No access
1 Marketing and Media No access Pages 1 - 16
2 Behavioral Economics No access Pages 17 - 46
3 Coolness No access Pages 47 - 60
4 Consumer Demographics No access Pages 61 - 84
5 Journey to the Centrics of the Earth No access Pages 85 - 94
6 Teens, the Strangers in Our Strange Land No access Pages 95 - 118
7 Media Literacy, Relativity, and the Art of Persuasion No access Pages 119 - 146
8 Advanced Media Literacy Issues No access Pages 147 - 184
