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Book Titles No access
Why School Communication Matters
Strategies From PR Professionals
Authors:
|
Publisher:
2014
Summary
Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership.Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues.Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines. Is a reference book for both new and seasoned school leaders. Is a textbook for those aspiring to school leadership positions
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Bibliographic data
Copyright year
2014
ISBN-Print
978-1-4758-0913-8
ISBN-Online
978-1-4758-0914-5
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
260
Product type
Book Titles
Table of contents
ChapterPages
CONTENTS No access
FOREWORD No access
ACKNOWLEDGMENTS No access
INTRODUCTION: A MATTER OF URGENCY No access
Chapter 1. START WITH A WIN: Staying Ahead in a Changing World No access
Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity No access
Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People No access
Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives No access
Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock No access
Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement No access
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and Employees No access
Chapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World No access
Chapter 9. GET IN THE RING: Claiming Our Political Heritage No access
Chapter 10. MIND YOUR REPUTATION: Marketing Your School’s (or District’s) Greatness No access
Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets No access
Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity No access
Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift No access
Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger Community No access
Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications No access
Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions No access
Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message No access
Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don’t No access
Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You No access
Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation No access
Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written Word No access
Chapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event No access
CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner No access Pages 227 - 234
STUDY GUIDE FOR REFLECTION No access Pages 235 - 242
TEN BOOKS YOU NEED ON YOUR BOOK SHELF No access Pages 243 - 244
