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The Internationalization of Firms
Case Studies from the Nürnberg Metropolitan Region
Editors:
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Publisher:
2017
Summary
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here.This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs. / International management research has a long tradition in Nürnberg. At the Nürnberg School of Commerce, the predecessor of the School of Business and Economics at the Friedrich-Alexander University Erlangen-Nürnberg, dealing with international business activities already played a strong role. Eventually, the school would become one of the first in the German-speaking countries where a Chair for International Management was founded. With 30% of all students coming from abroad, the school presents a strong degree of internationalization. Furthermore, research in the field of international management enjoys an outstanding reputation. With the Nürnberg Edition on International Management, we would like to build on this longstanding tradition and present the latest research findings to academics, students and practitioners.
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Bibliographic data
Copyright year
2017
ISBN-Print
978-3-95710-098-6
ISBN-Online
978-3-95710-198-3
Publisher
Hampp, Baden-Baden
Language
English
Pages
268
Product type
Book Titles
Table of contents
ChapterPages
Titelei/Inhaltsverzeichnis No access Pages 1 - 8
The Internationalization of Medieval Family Business.The Case of Tucher No access Pages 9 - 18 Dirk Holtbrügge, Sue Claire Berning
Strategy of Adidas No access Pages 19 - 38 Dirk Holtbrügge, Tassilo Schuster
Export-based Internationalization Strategies. The Case of Uvex No access Pages 39 - 48 Dirk Holtbrügge
The Internationalization Strategy of NürnbergMesse. Advantages of a Late Follower No access Pages 49 - 60 Dirk Holtbrügge, Franziska Engelhard
Customer-driven Internationalization Strategies in Emerging Markets. The Case of Schaeffler No access Pages 61 - 76 Dirk Holtbrügge
Successful Internationalization in Turbulent Environments. The Case of Knauf in Russia No access Pages 77 - 90 Dirk Holtbrügge
Internationalization and Corporate Restructuring. The Case of Pfleiderer No access Pages 91 - 102 Dirk Holtbrügge
Developing Human Resources for International Activities.The Case of Leoni No access Pages 103 - 114 Christina Kempf, Dirk Holtbrügge
Restructuring and Organizational Change at Siemens. A Case Study No access Pages 115 - 134 Dirk Holtbrügge, Tassilo Schuster, Alexandra Wilbs
The Internationalization of GfK. From University Spin-off to Multinational Corporation No access Pages 135 - 148 Dirk Holtbrügge
The Acquisition of Waldrich Coburg by Beijing No. 1 Machine Tool Plant. A Case Study of Successful Acculturation No access Pages 149 - 158 Dirk Holtbrügge
Internationalization of Professional Service Firms. The Case of Rödl & Partner No access Pages 159 - 172 Tassilo Schuster, Dirk Holtbrügge
Internationalization of Professional Football Clubs. The Case of 1. FC Nürnberg No access Pages 173 - 186 Michael Höfling, Dirk Holtbrügge, Daniel Maderer
Challenges of Foreign Inpatriates in the Nürnberg Metropolitan Region. The Case of Vinay Kumar and his Family No access Pages 187 - 202 Sindhu Nair, Dirk Holtbrügge, Judith Ambrosius
Can International Defense Companies Act Socially Responsible? The Case of Diehl No access Pages 203 - 216 Dirk Holtbrügge, Marcus Conrad
Corporate Social Responsibility in Globally-operating Family Firms. The Case of Faber-Castell No access Pages 217 - 236 Dirk Holtbrügge
Regional Economic (De-)Integration. Brexit and its Consequences for Firms in the Nürnberg Metropolitan Region No access Pages 237 - 262 Tassilo Schuster, Dirk Holtbrügge
Contributors No access Pages 263 - 268
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