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The Rhetoric of Soft Power
Public Diplomacy in Global Contexts
Authors:
Publisher:
2011
Summary
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.
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Bibliographic data
Edition
1/2011
Copyright Year
2011
ISBN-Print
978-0-7391-4258-5
ISBN-Online
978-0-7391-4260-8
Publisher
Lexington, Lanham
Language
English
Pages
300
Product Type
Monograph
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Chapter 01. Introduction No access Pages 1 - 26
Chapter 02. Evaluating Soft Power No access Pages 27 - 76
Chapter 03. Japan: Culture, Pop Culture, and the National Brand No access Pages 77 - 130
Chapter 04. Venezuela: Telesur and the Artillery of Ideas No access Pages 131 - 168
Chapter 05. China: Cultivating a Global Soft Power No access Pages 169 - 224
Chapter 06. The United States of America No access Pages 225 - 276
