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School Finance Elections
A Comprehensive Planning Model for Success
Authors:
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Publisher:
2010
Summary
Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies_successful in one district_will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box. As members of the baby-boom generation collectively watch their last child receive a diploma from our nation's public schools, passing school finance elections is going to be even more difficult, promising tougher battles with the electorate and tighter margins between success and failure. School Finance Elections represents a marriage of research and successful practice, presenting a comprehensive planning model for school leaders preparing for and conducting school finance elections. Information presented emphasizes systems and strategies rather than specific campaign tactics. Avoiding a myopic focus on tactics allows school leaders to elevate their thinking to a more comprehensive and long-range vision of election planning. Each of the chapters elaborates on one of the ten elements in the authors' comprehensive planning model. Use of this model has reaped success in all types of school districts from New Jersey to California, and the authors aim to bring readers success at the ballot box as well. This second edition builds on the first with expanded sections about the attitudes of voters whose children have grown and graduated, research into the nature of organized opposition, and new material highlighting the Internet in campaigns. The authors provide school leaders with important resources to guide their planning and execution of school finance referenda.
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Bibliographic data
Copyright year
2010
ISBN-Print
978-1-60709-148-6
ISBN-Online
978-1-60709-150-9
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
164
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Foreword No access
Acknowledgments No access
Introduction No access
Chapter 01. Research to Practice No access Pages 1 - 8
Chapter 02. The Voter File and Count Book No access Pages 9 - 18
Chapter 03. Looking Back to Plan Forward No access Pages 19 - 28
Chapter 04. Mapping No access Pages 29 - 44
Chapter 05. Community Survey No access Pages 45 - 68
Chapter 06. Ballot Questions No access Pages 69 - 76
Chapter 07. Ongoing and Targeted Communication No access Pages 77 - 94
Chapter 08. New Technology No access Pages 95 - 106
Chapter 09. Planning No access Pages 107 - 120
Chapter 10. Leadership and Organization No access Pages 121 - 128
Chapter 11. Executing the Campaign No access Pages 129 - 154
