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Book Titles No access
Social Media and Genre Studies
An Investigation of Facebook and Twitter Higher Education Web Pages
Authors:
Publisher:
2023
Summary
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.
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Bibliographic data
Copyright year
2023
ISBN-Print
978-1-6669-0735-3
ISBN-Online
978-1-6669-0736-0
Publisher
Lexington, Lanham
Language
English
Pages
204
Product type
Book Titles
Table of contents
ChapterPages
Dedication No access
Contents No access
Acknowledgments No access
Classical Genres No access
Business Genres No access
Web and Online Genres No access
Definition of Genre No access
Notes No access
Social Media for Collaboration in the Workplace No access
Difference among Faculty, Staff, and Administration Using Social Media No access
Higher Education and Genre No access
Notes No access
Concepts and Definitions No access
Research Design No access
Framework No access
Data Collection Notes No access
Participants and Institutional Review Board No access
Selection of Higher Education Social Media Web Pages No access
Recruitment Strategies No access
Screening Criteria No access
Interviews: Functionality No access
Interview Questions No access
Genre Taxonomy Questions No access
Functionality Question No access
Conclusion No access
Content Analysis: Purpose No access
Content Analysis: Form No access
Notes No access
Frequency Evidence of Genre Manifestation: Twitter Purpose Results No access
Frequency Evidence of Genre Manifestation: Facebook Purpose Results No access
Themes: Similarities and Differences of Purpose between Twitter and Facebook No access
Frequency Evidence of Genre Manifestation: Twitter Form Results No access
Frequency Evidence of Genre Manifestation: Facebook Form Results No access
Themes: Similarities and Differences of Form between Twitter and Facebook No access
Note No access
Purpose (Overview of Results) No access
Purpose Discussion: Emergent Themes Based on Interview Discourse No access
Content Discussion: Emergent Themes Based on Interview Discourse No access
Participants Discussion: Emergent Themes Based on Interview Discourse No access
Roles and Responsibilities No access
Roles and Responsibilities Discussion: Emergent Themes Based on Interview Discourse No access
Location and Timing (Overview of Results) No access
Location (Where) Discussion: Emergent Themes Based on Interview Discourse No access
Timing (Overview and Results) No access
Timing (When) Discussing: Emergent Themes Based on Interview Discourse No access
Functionality No access
Expectations of Use—Facebook and Twitter No access
Expectations of Use—Themes for Both Social Media Platforms No access
Efficiency—Themes for Both Social Media Platforms No access
Facebook and Twitter Form—Characteristics of Each Platform from Interview Results No access
Facebook and Twitter Form—Overall Characteristics of Form (Combined) No access
Additional Results from Responses No access
Compare and Contrast Purpose Interview and Content Analysis Results No access
Compare and Contrast Form Interview and Content Analysis Results No access
Notes No access
Social Media and Genre No access
Higher Education and Genre No access
Relevance for Information Studies No access
Limitations of the Research No access
Recommendations and Topics for Future Study No access
