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Book Titles No access
Marketing 101
How Smart Schools Get and Keep Community Support
Authors:
|
Publisher:
2011
Summary
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
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Bibliographic data
Copyright year
2011
ISBN-Print
978-1-60709-624-5
ISBN-Online
978-1-60709-598-9
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
160
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Preface and Acknowledgments No access
Introduction No access Pages 1 - 2
Ch01. The Stage Is Set for a New Way of Thinking No access Pages 3 - 6
Ch02. The Problems and the Solution No access Pages 7 - 16
Ch03. Education Has Customers, Too No access Pages 17 - 30
Ch04. Doing Your Demographic Homework No access Pages 31 - 40
Ch05. Developing Information Bases for Smart Schools No access Pages 41 - 50
Ch06. Image Matters Whether We Like It or Not No access Pages 51 - 58
Ch07. Your Public School Database Is a Marketing Gold Mine No access Pages 59 - 66
Ch08. Using Program Evaluation as a Marketing Tool No access Pages 67 - 74
Ch09. Getting Your Message to the Public through Marketing Communications No access Pages 75 - 100
Ch10. Marketing Communications Strategies No access Pages 101 - 116
Ch11. Passing a School Referendum No access Pages 117 - 134
Ch12. Putting Marketing to Work in Smart Schools No access Pages 135 - 142
Appendix. High School Student Attitude and Behavior Survey Tool No access Pages 143 - 150
References and Resources No access Pages 151 - 158
