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Higher Education on the Brink
Reimagining Strategic Enrollment Management in Colleges and Universities
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Publisher:
2022
Summary
Higher education as we have known it has now and forever dramatically changed and so must the previous models that we once held dear. Leaders must take a fresh look at how their institutions design, implement, and measure practices in strategic enrollment management and expand the model, as never before.
Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities combines strategies for enrollment enhancement with significant support for development of alternative revenue streams for overall sustainability and growth. It introduces a new model for launching highly engaged strategic planning processes for colleges and universities.
With current, real-world examples, the book details how colleges can be guided by integrated strategic planning processes to recalibrate efforts that yield key results. The major difference in this work is an exacting focus on organizational culture and each facet that defines it. As colleges and universities place new focus on strategically re-imagining higher education and their role in it, Higher Education on the Brink will serve as a guide for determining what difficult questions need to be asked and how to answer those questions in a manner that will position the college for the future with support from the college community, generating increased opportunities for student and operational success.
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Bibliographic data
Copyright year
2022
ISBN-Print
978-1-4758-5662-0
ISBN-Online
978-1-4758-5664-4
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
118
Product type
Book Titles
Table of contents
ChapterPages
Cover No access
Half Title No access
Series Page No access
Dedication No access
Contents No access
Foreword No access
Preface No access
Acknowledgments No access
A Changing Landscape No access
A Familiar Nemesis No access
Focusing on a New Future No access
An Industry under Siege No access
Expanding Support for Students No access
Strategies for Staying Connected and SUPPORTING Students New to Online Instruction No access
Tactics for Faculty to Support Online Learning No access
Enhancing the Virtual Student Experience No access
Redefining Our Future No access
The Role of Institutional Finances No access
Comprehensive, Collaborative Marketing No access
Continually Recruiting to Retain No access
The Need for Strategic Enrollment Management No access
Considerations When Developing SEM Plans No access
Enrollment Challenge No access
Strategic Enrollment Management Solution No access
One College’s Approach: Lone Star College No access
Results No access
A Living Document No access
The Role of Culture in Planning No access
Lessons Learned No access
A New Way of Thinking No access
One College’s Approach: Metropolitan State University of Denver No access
Planning for a New Future No access
One College’s Approach: Pittsburgh Technical College No access
Expanding Paths to Access and Success No access
Developing a Community No access
Moving Forward No access
The Benefits of a Village Approach No access
Pittsburgh Technical College’s Approach No access
The Financial Viability Forecast No access
Opportunities to Expand Revenue Generation No access
Identifying New Opportunities No access
Steps in Revenue Diversification Planning No access
Planning to Plan No access
Planning for Changes in the Financial Landscape No access
Adapting to Innovate No access
Change Management Models No access
A Case for Urgency No access
Putting It All Together No access
Lessons Learned At-A-Glance No access
Shifting Landscape No access
Repositioning for Success No access
Envisioning the Future No access
Additional Repositioning Considerations No access
Continually Assess, Measure, and Improve No access
