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Comprehensive Fundraising Campaigns
New Directions for Colleges and Universities
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Publisher:
2022
Summary
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.
The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!
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Bibliographic data
Copyright year
2022
ISBN-Print
978-1-4758-6212-6
ISBN-Online
978-1-4758-6214-0
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
150
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Acknowledgments No access
Introduction No access
The Comprehensive Campaign No access Pages 1 - 24
Rochester Institute of Technology No access
Tulane University No access
University of Virginia No access
California State University, Los Angeles No access
