Medienmarketing - Inlibra

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Bibliographic data

Copyright year: 2006
ISBN-Print: 978-3-8006-3328-9
ISBN-Online: 978-3-8006-4305-9
Publisher: Vahlen, München
Language: German
Pages: 254
Product type: Book Titles

Table of contents

ChapterPages

Titelei/Inhaltsverzeichnis No access Pages 1 - 8
1. Grundlagen No access Pages 9 - 39
2. Marketingstrategien No access Pages 40 - 95
3. Teilmärkte der Medienbranche No access Pages 96 - 123
4. Markt- und Mediaforschung No access Pages 124 - 146
5. Entwicklungen im Medienmarketing No access Pages 147 - 167
6. Besonderheiten im Branchenfokus No access Pages 168 - 249
Stichwortverzeichnis No access Pages 250 - 253
Impressum No access Pages 254 - 254

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