How to overcome the power of incumbency in election campaigns

Dr. Louis Perron

doi:10.5771/9783845226286

Summary

Wie können Herausforderer gegen Amtsinhaber Wahlen gewinnen? Das vorliegende Buch beantwortet diese Frage durch einen Vergleich vier erfolgreicher Herausforderer mit vier erfolglosen.

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Bibliographic data

Edition: 1/2010
Copyright Year: 2010
ISBN-Print: 978-3-8329-5853-4
ISBN-Online: 978-3-8452-2628-6
Publisher: Nomos, Baden-Baden
Series: Kommunikation in Politik und Wirtschaft
Volume: 3
Language: English
Pages: 296
Product Type: Monograph

Titelei/Inhaltsverzeichnis No access Pages 2 - 10
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FIGURES No access Pages 11 - 11
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TABLES No access Pages 12 - 13
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BOXES No access Pages 14 - 14
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INTRODUCTION No access Pages 15 - 26
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OVERVIEW OF THE EXISTING WORKS ABOUT ELECTION CAMPAIGNS No access Pages 27 - 32
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1. 1. Reservations of political science towards the study of campaigns No access Pages 33 - 37
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  2. Ethical concerns regarding political marketing No access Pages 37 - 39
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2. Definition, evolution and advantage of the political marketing approach No access Pages 39 - 44
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1. Phase 1 of an election campaign: The exploration of the political demand No access Pages 45 - 47
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2. Phase 2 of an election campaign: The creation of the political offer No access Pages 47 - 52
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3. 1. Promotion of the political offer: Communication dimension No access Pages 52 - 54
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  2. Promotion of the political offer: Strategy and management dimension No access Pages 54 - 56
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1. The power of incumbency campaigns No access Pages 57 - 60
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2. 1. Hypothesis 1: A coherent message that shows contrast and focuses on the call for change No access Pages 60 - 66
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  2. Hypothesis 2: Creating the impression of representing mainstream values No access Pages 66 - 67
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  3. Hypothesis 3: Timing and intensity strategies No access Pages 67 - 70
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  4. Hypothesis 4: Challenger campaign quality No access Pages 70 - 74
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1. The limitations of the methods: How to decide if a campaign was successful or not? No access Pages 75 - 76
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2. 1. The cases for the American campaign style: The U.S. elections of 1992 and 2004 No access Pages 76 - 81
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  2. The cases for the Latin American style: Brazilian elections of 1998 and 2002 No access Pages 81 - 82
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  3. The cases for the East Asian campaign styles: Philippine elections in 1998 and 2004 No access Pages 82 - 84
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  4. The cases for the Western European campaign style: The German elections of 1994 and 1998 No access Pages 84 - 85
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3. The methodology of the interviews No access Pages 85 - 90
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1. 1. The state and the consolidation of democracy No access Pages 91 - 97
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  2. The political culture No access Pages 97 - 102
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  3. The political system No access Pages 102 - 105
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  4. The electoral system No access Pages 105 - 108
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  5. The party system No access Pages 108 - 114
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  6. Access to television and advertising No access Pages 114 - 118
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  7. Turnout culture No access Pages 118 - 119
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  8. The legal and regulation environment of election campaigns No access Pages 119 - 121
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  9. The election campaign industry No access Pages 121 - 122
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2. Summary: A global typology of campaign styles No access Pages 122 - 124
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1. 1. The vulnerability of the two incumbents: Bush Sr. and Bush Jr. No access Pages 125 - 127
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  2. The campaign of Bill Clinton in 1992 No access Pages 127 - 132
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  3. The campaign of John Kerry in 2004 No access Pages 132 - 135
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  4. The strategies of the incumbents and how the challengers reacted to it No access Pages 135 - 142
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2. 1. The vulnerability of the incumbents No access Pages 142 - 143
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  2. The campaign of Lula in 1998 No access Pages 143 - 144
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  3. The campaign of Lula in 2002 No access Pages 144 - 145
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  4. The strategies of the incumbents and how the challenger reacted to it No access Pages 145 - 147
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3. 1. The vulnerability of the incumbents No access Pages 147 - 149
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  2. The campaign of Joseph Estrada in 1998 No access Pages 149 - 151
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  3. The campaign of Fernando Poe Jr. in 2004 No access Pages 151 - 152
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  4. The campaigns of the incumbents and how the challengers reacted to it No access Pages 152 - 157
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4. 1. The vulnerability of the incumbent, Helmut Kohl No access Pages 157 - 158
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  2. The campaign of Rudolf Scharping in 1994 No access Pages 158 - 161
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  3. The campaign of Gerhard Schröder in 1998 No access Pages 161 - 163
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  4. The strategies of the incumbent and how the challengers reacted to it No access Pages 163 - 166
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5. Summary and conclusion No access Pages 166 - 170
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1. The cases of the US No access Pages 171 - 175
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2. The cases of Brazil No access Pages 175 - 180
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3. The cases of the Philippines No access Pages 180 - 182
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4. The cases of Germany No access Pages 182 - 185
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5. Summary and conclusion No access Pages 185 - 188
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1. 1. The timing of the campaigns No access Pages 189 - 192
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  2. The intensity of the campaigns No access Pages 192 - 197
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2. 1. The timing of the campaigns No access Pages 197 - 199
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  2. The intensity of the campaigns No access Pages 199 - 201
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3. 1. The timing of the campaigns No access Pages 201 - 202
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  2. The intensity of the campaigns No access Pages 202 - 205
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4. 1. The timing of the campaigns No access Pages 205 - 206
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  2. The intensity of the campaigns No access Pages 206 - 208
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5. Summary and conclusion No access Pages 208 - 212
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1. The cases of the USA No access Pages 213 - 219
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2. The cases of Brazil No access Pages 219 - 222
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3. The cases of the Philippines No access Pages 222 - 226
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4. The cases of Germany No access Pages 226 - 229
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5. Summary and conclusion No access Pages 229 - 232
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1. Summary of the results and additional example No access Pages 233 - 239
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2. A strategy for vulnerable incumbents (with additional examples) No access Pages 239 - 244
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3. Practical implications No access Pages 244 - 246
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4. Future research No access Pages 246 - 248
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APPENDIX I: INTERVIEW GUIDE POLITICAL CONSULTANTS No access Pages 249 - 262
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APPENDIX II: LIST OF INTERVIEWED POLITICAL CONSULTANTS No access Pages 263 - 264
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BIBLIOGRAPHY No access Pages 265 - 296
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