Beer and Society

Eli Revelle Yano Wilson; Asa B. Stone

doi:10.5771/9781666904345

Summary

Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. This book illustrates that beer is far more than a beverage. As a finely-crafted cultural product, beer can be a part of our identity, a source of pleasure and camaraderie, an object of connoisseurship, and a livelihood for those who are behind the beer itself. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer reflects the very roots of our society, including its collective values and norms, power structures, and persistent inequities based on race, gender, sexuality, and social class. Beer and Society explores beer as an embodiment of who we are and a force to energize social change.

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Bibliographic data

Copyright year: 2022
ISBN-Print: 978-1-6669-0433-8
ISBN-Online: 978-1-6669-0434-5
Publisher: Lexington, Lanham
Language: English
Pages: 198
Product type: Book Titles

1. Contents No access
2. List of Figures No access
3. Acknowledgments No access
1. How Do We Make Beer? No access
2. How Does Beer Make Us? No access
3. Our Unique Perspective No access
4. 1. The Great Shutdown No access
  2. The Rise of Craft Beer No access
5. An Overview of Beer and Society No access
6. Notes No access
1. 1. The Subjectivity of Our Reality No access
  2. Paradox of Overchoice No access
  3. Personal Values and Internal Dilemmas No access
2. 1. The Power of Visual Influence No access
  2. The Expressiveness of Olfaction No access
  3. The Relativity of Taste No access
  4. Auditory Influences on Expectations No access
3. 1. The Dark Side of Beer No access
4. Notes No access
1. 1. Consuming Social Identity No access
2. Who’s Got Good Taste in Beer? No access
3. Beer Scenes and Place-Making No access
4. 1. Online Beer Communities No access
  2. Homebrewing Clubs No access
  3. Beer Influencers No access
5. Notes No access
1. The Demographics of the U.S. Craft Beer Industry No access
2. Understanding Social Inequality in Modern Workplaces No access
3. 1. Social Ties to the Industry No access
  2. Displaying Preferred Tastes in Beer No access
4. “Women’s Work” in the Taproom No access
5. The Invisible Labor of Beer Distribution No access
6. Notes No access
1. The Rise of Craft Beer in an Era of Big Beer No access
2. 1. The Cost of Making Beer No access
  2. Mergers, Sellouts, and Collectives No access
  3. Controlling the Middle No access
  4. Keeping It Local? No access
  5. Marketing Beer and Creating Brands No access
3. Notes No access
1. 1. The Prohibition Era No access
  2. The “Three-Tier” System No access
  3. The Legal Definition of Beer No access
  4. License to Brew No access
  5. Legalizing Homebrewing No access
2. Local Regulations, Localized Developments No access
3. 1. Changing the Rules No access
4. Notes No access
1. Cultural Relativity and the Myth of Universal Experiences No access
2. Cultural Knowledge and the Production of Expertise No access
3. Intangible Cultural Heritage No access
4. Notes No access
1. 1. Messaging Beyond Beer No access
2. 1. Making a Living While Making Beer No access
3. The Future of Beer and Society No access
4. Notes No access
1. Innovating for the Greater Good No access
2. Notes No access
Appendix No access Pages 165 - 170
References No access Pages 171 - 186
Index No access Pages 187 - 196
About the Authors No access Pages 197 - 198