Promoting Your School: A Public Relations Handbook

Irene Lober

doi:10.5771/9781461650393

Summary

Schools today are experiencing pressures that have never been faced before. Very often members of the public do not know how their schools are doing, and as a result voters respond negatively. In Promoting Your School: A Public Relations Handbook, Irene Lober clearly describes various processes, methods, and actions that schools can take to better disseminate their message to their district. By focusing on public relations and sharing information about school performance, districts can have a better sense of what is working and as a result support their schools better.

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Bibliographic data

Edition: 1/1997
Copyright Year: 1997
ISBN-Print: 978-0-87762-687-9
ISBN-Online: 978-1-4616-5039-3
Publisher: Rowman & Littlefield, Lanham
Language: English
Pages: 321
Product Type: Monograph

1. Table of Contents No access
2. Foreword No access
3. Introduction No access
1. Ways Parents Learn about School No access
2. Ways Non-Parents Learn about School No access
3. Gallup Poll Results No access
1. Board of Education No access
2. Superintendent of Schools No access
3. Cabinet Level Staff No access
4. Public Relations Officer No access
5. Central Office Staff No access
6. Building Principals No access
7. Directors No access
8. Department Chairs No access
9. Teachers No access
10. Guidance Counselors No access
11. Library Media Specialists No access
12. Nurses No access
13. Secretaries No access
14. Custodians and Maintenance Personnel No access
15. Food Service Workers No access
16. School Bus Drivers No access
17. Crossing Guards No access
18. Doing Our Job No access
1. The Internal Public No access
2. The External Public No access
3. The Public Needs Information No access
1. Two- Way Communication No access
2. Speaking No access
3. Telephone Use No access
4. Listening No access
5. Non- Verbal Communication No access
6. Writing No access
7. Letters and Memos No access
8. Reports No access
9. Communication Breakdowns No access
1. Single-Focus Groups No access
2. Key Communicators No access
3. Advisory Groups/Councils No access
4. Staff Advisory Committees No access
5. Student Advisory Groups No access
6. Consider Using Advisory Councils No access
1. Planning a Meeting: Why, Who, When, Where No access
2. Conducting a Meeting No access
3. Planning for a Major Meeting/Conference No access
1. First Impressions Count! No access
2. National, State, and Local Elections No access
3. School Board Elections No access
4. Running School District Elections No access
1. Working with the Press No access
2. Understanding the Operation of the Newspaper No access
3. Understanding the Operation of the Radio and Television Station No access
4. Press Releases No access
5. Tip Sheet/Calendar of Events No access
6. Public Service Announcements No access
7. Photographs No access
8. Press Relations No access
9. Press Conferences No access
10. Crisis Situation No access
11. Dealing with Critics No access
12. Professionals Doing Their Jobs No access
1. Determine Priorities No access
2. Conducting a Survey No access
3. Planning for Public Relations No access
1. District-Wide Channels No access
2. Building-Based Channels No access
3. Deal with Reality No access
Chapter 11: Showcasing: Fairfax County Public Schools No access Pages 235 - 260
Chapter 12: Showcasing: Orange-Ulster Board of Cooperative Educational Services No access Pages 261 - 278
Chapter 13: Showcasing: South Central School District No.406 No access Pages 279 - 308
Appendix: Needs Assessment No access Pages 309 - 312
Bibliography No access Pages 313 - 316
Index No access Pages 317 - 321