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Page 109 - 110
Verlag C.H.Beck, München 2015
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Volume 37 (2015), Edition 3
Marketing ZFP- Journal:
- Marketing ZFP
- Publisher:
- 2015
Summary
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographic data
- ISSN-Print
- 0344-1369
- ISSN-Online
- 0344-1369
- Publisher
- Vahlen, München
- Language
- German
- Product type
- Volume
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Page 111 - 112
Verlag C.H.Beck, München 2015
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Page 113 - 125
We investigate family decision making with a new methodology designed to take into account information from multiple members of families, thereby permitting tests of hypotheses that correct for both measurement error and method bias. The context for...
Verlag C.H.Beck, München 2015
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Page 126 - 136
The brand behavior of employees is an important driver of brand success. In this regard, external communications which are perceived by employees to be of high quality represent a crucial determinant of employees’ brand behavior. However, the...
Verlag C.H.Beck, München 2015
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Page 137 - 152
Unit prices are common practice in the market place. This information indicates the price of a (pre-packaged) good per measuring unit, such as per pound, quart, kilogram or liter. In most countries stating the unit price is mandatory in order to aid...
Verlag C.H.Beck, München 2015
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Page 153 - 170
Verlag C.H.Beck, München 2015
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