Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.For more information for authors and subscribers, see www.marketing-zfp.de.
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Bibliographische Angaben
ISSN-Print
0344-1369
ISSN-Online
0344-1369
Verlag
Vahlen, München
Sprache
Deutsch
Produkttyp
Ausgabe
Artikel
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Kein Zugriff
Seite 109 - 110
Verlag C.H.Beck, München 2015
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Seite 111 - 112
Verlag C.H.Beck, München 2015
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Seite 113 - 125
Verlag C.H.Beck, München 2015
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Seite 126 - 136
The brand behavior of employees is an important driver of brand success. In this regard, external communications which are perceived by employees to be of high quality represent a crucial determinant of employees’ brand behavior. However, the...
Verlag C.H.Beck, München 2015
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Seite 137 - 152
Unit prices are common practice in the market place. This information indicates the price of a (pre-packaged) good per measuring unit, such as per pound, quart, kilogram or liter. In most countries stating the unit price is mandatory in order to aid...
Verlag C.H.Beck, München 2015
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Seite 153 - 170
Das Vertrauen in Unternehmensmarken gewinnt aufgrund immer häufiger aufkommender Markenkrisen an Relevanz. Zudem wollen Konsumenten zunehmend Transparenz darüber, welche Unternehmensmarken hinter Produkt- und Familienmarken stehen. Daher und unter...