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Communicator-In-Chief
How Barack Obama Used New Media Technology to Win the White House
Editors:
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Publisher:
2010
Summary
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
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Bibliographic data
Copyright year
2010
ISBN-Print
978-0-7391-4106-9
ISBN-Online
978-0-7391-4107-6
Publisher
Lexington, Lanham
Language
English
Pages
172
Product type
Edited Book
Table of contents
ChapterPages
Contents No access
Tables No access
Preface No access
Acknowledgments No access
Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century No access Pages 1 - 18
Chapter 02: Gadgets, Gismos, and the Web 2.0 Election No access Pages 19 - 36
Chapter 03: “RT @BarackObama We just made history”: Twitter and the 2008 Presidential Election No access Pages 37 - 50
Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign No access Pages 51 - 66
Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House No access Pages 67 - 82
Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign No access Pages 83 - 104
Chapter 07: E-mail and Electoral Fortunes: Obama’s Campaign Internet Insurgency No access Pages 105 - 122
Chapter 08: Game ON: Video Games and Obama’s Race to the White House No access Pages 123 - 138
Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology No access Pages 139 - 156
