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Book Titles No access
Werte, Kommunikation und Kultur
Fokus China- Authors:
- Series:
- Interkulturelle und transkulturelle Kommunikation | Intercultural and Transcultural Communication, Volume 1
- Publisher:
- 2018
Search publication
Bibliographic data
- Copyright year
- 2018
- ISBN-Print
- 978-3-8487-4389-6
- ISBN-Online
- 978-3-8452-8652-5
- Publisher
- Nomos, Baden-Baden
- Series
- Interkulturelle und transkulturelle Kommunikation | Intercultural and Transcultural Communication
- Volume
- 1
- Language
- German
- Pages
- 742
- Product type
- Book Titles
Table of contents
ChapterPages
- Titelei/Inhaltsverzeichnis No access Pages 1 - 32
- Betrachtungen aus der Metaebene No access
- Relevanz, Methodik und empirische Forschungsziele No access
- China, die Chinesinnen und Chinesen No access
- Persönlicher Zugang und inhaltliche Bedeutung No access
- Termini, Zitate und Quellen No access
- Künstlerische Werke No access
- Aktuelle Entwicklungen No access
- Die kulturelle Landkarte der Bedeutung mittels Werte dechiffrieren No access
- 2.2.1 Das interkulturelle Paradigma No access
- 2.2.2 Das transkulturelle Paradigma No access
- Kulturelle Perspektive und Zeitorientierung No access
- Kontext, Werte und Untersuchungseinheiten No access
- 2.3.1 Das „Value Survey Module“ (VSM) von Hofstede No access
- 2.3.2 Der Werteansatz von Inglehart und der World Value Survey (WVS) No access
- 2.3.3 Die Wertesynthese nach Klages No access
- 2.3.4 Der Schwartz-Value-Survey (SVS) No access
- 3.1.1 Vom Potential der Metapher No access
- Metaphern: ein kultureller Diskurs No access
- Von Universalien und kulturellen Varianzen No access
- Die Bedeutung von Gesicht, Lächeln, Herz und Lebensenergie No access
- Intrakulturelle Unterschiede und Wertewandel No access
- Das Momentum der Irritation zur zwischenmenschlichen Konsolidierung nutzen No access
- 3.2 Metaphorische Modelle vom Festen (Eisberg) und vom Flüssigen (Wellen und Strömungen) No access
- Ursprung der Eisbergmetapher No access
- Drei Ebenen von Kultur No access
- Percepta: Die Ebene des Wahrnehmbaren No access
- Concepta: Die verborgene Dimension von Kultur No access
- Der Prozess der sozialen Kognition: Kategorisieren und Stereotypisieren No access
- Interkulturelle Ratgeberliteratur: ein kritisch zu beleuchtende Vermittlung von Rezeptwissen No access
- Problematiken: inhaltleeres Imitationsverhalten und trügerisches Kompetenzgefühl No access
- Festkörper versus Fluidum No access
- Räumlich versus zeitlich No access
- Verharren versus Schnappschuss No access
- 3.4.2 Ein erster Modellüberblick No access
- Verbindung der Sozialisationsphasen mit Werthaltungen und Kommunikation No access
- Die dysphotische Zone: Phase der sekundären Sozialisation und Bereich der Sekundärwerte No access
- Abgrenzung der Sekundärwerte von den Primärwerten aus evolutionsbiologischer, moralphilosophischer und soziologischer Sicht No access
- Die euphotische Zone: Phase der tertiären Sozialisation No access
- Dynamik 1/3: Ströme der Globalisierung No access
- Dynamik 2/3: Wellen und Verwirbelungen No access
- Dynamik 3/3: Schockwellen No access
- 4.1.1 Kultur: kein a priori-Phänomen No access
- 4.1.2 Der Tanz zwischen Innen und Außen No access
- 4.1.3 Die Verbindung zwischen Empathie und Introspektion No access
- 4.1.4 Xenophobie und Exotismus No access
- Etisch: Kulturtypologien in der interkulturellen Forschung No access
- Emisch: Kulturerfahrung No access
- Das Dilemma: methodologischer Nationalismus und kontextarmes Konzeptualisieren No access
- Die fünf Phasen No access
- 1. Phase: Kontakt: Erkennen der kulturellen Wahrnehmungsfilter No access
- 2. Phase: Induktion: vom Erfahrungspool zu etischen Kulturkonzepten No access
- 3. Phase: kultursensitive Modifikation: Elizitieren von Schlüsselkonzepten No access
- 4. Phase: Deduktion: Transformation theoretischer Erkenntnis auf die pragmatische Ebene No access
- 5. Phase: Feedbackschleife: qualitative Kontrolle und Evaluation der Anwendbarkeit No access
- 4.3.1 Kritik am bipolaren Typologiekonstrukt Individualismus versus Kollektivismus No access
- Darstellung der vier Verhaltensweisen an den asiatischen Beispielen von „Gesicht“ und „Harmonie“ No access
- 5.1.1 Ein Blick zurück: Jaspers Achsenzeit No access
- 5.1.2 Verschiebung wirtschaftlicher Kräfteverhältnisse No access
- 5.1.3 Sozialwissenschaften als Produkt der modernen westlichen Welt No access
- 5.2.1 Kritik an einem westlich geprägten Wissenschaftsdiskurs in der Kommunikationswissenschaft No access
- 5.2.2 Westliche Dominanz bei Lehrmaterialien, Curricula und Lehrenden No access
- 5.2.3 Loslösungsprozesse No access
- 5.2.4 Der Terminus Kommunikation in China No access
- Die vier Entwicklungsphasen No access
- Erste Phase: Zeit des Umbruchs No access
- Zweite Phase: Öffnung und Reproduktion No access
- Dritte Phase: Beginn der kritischen Evaluation No access
- Vierte Phase: Aufbruch in die Eigenständigkeit No access
- Wissenschaftliche Einrichtungen und Fachgesellschaften No access
- Fachzeitschriften und Publikationen in und über China No access
- Die aktuelle Situation No access
- Gegenseitiges Lernen: Bereicherung anstatt Elimination No access
- Reflexion wissenschaftstheoretischer Grundannahmen No access
- Konkretisierungen des Begriffs der De-Westernisierung No access
- Prinzipien für die Entwicklung eines asiatischen Paradigmas No access
- Binnensicht und Außensicht No access
- 5.3.2 Panasiatische Wertekonzeptionen No access
- 5.3.3 Kulturantagonistische Werteansätze No access
- Singulär-kulturelle Ansätze No access
- Konfuzianismus No access
- Taoismus No access
- Paradoxien No access
- Qi/chi: Energie, Energiefluss und Lebensenergie No access
- Buddhismus No access
- Das Harmonie-Modell No access
- Das „Double-Swing“-Modell der interkulturellen Kommunikation No access
- Das I Ging-Modell von Kommunikation No access
- 5.4.1 Methodologischer Nationalismus No access
- 5.4.2 Ethnozentrischer Dualismus No access
- 5.4.3 Kontextarmes Konzeptualisieren No access
- 5.4.4 Komplexität und emotionaler Zugang No access
- 5.4.5 Idealisierung und mangelnde Evaluierung No access
- 5.4.6 Limitationen der De-Westernisierung No access
- Von der Mikro- bis zur Metaebene No access
- Zielgruppe und Zielregion No access
- Polaritätsfeld West – Ost No access
- Polaritätsfeld Stabilität – Wandel No access
- Polaritätsfeld Statuserhöhung – Selbsttranszendenz No access
- Polaritätsfeld Individualismus – Kollektivismus No access
- Polaritätsfeld Jung – Alt No access
- Der Polaritätsfeldansatz: vom Entweder-oder zum Sowohl-als-auch No access
- Drei-Generationen-Perspektive No access
- Einbindung inter- und transkultureller Aspekte No access
- Umfrageforschung und Feldzugang in China No access
- Centergründung, ExpertInnenkonferenz, Finanzierung No access
- Kulturell geprägte Unterschiede im Antwortverhalten No access
- Äquivalenz in der interkulturellen Forschung No access
- Die Methoden- und Forscher-Triangulation No access
- 7.2 Sequentielle Verbindung qualitativer und quantitativer Forschung No access
- 7.3 Schritt 1: Qualitative Exploration No access
- 7.4.1 Der Fragebogen: Grundwerte und Sekundärwerte No access
- 7.4.2 Stichprobenbeschreibungen No access
- 7.4.3 Stichprobenbeschreibung #1: ManagerInnen in Shanghai und Peking 2007 No access
- Geografischer Fokus: Peking und Shanghai No access
- Sozidemografische Daten No access
- Ausbildung und Beruf No access
- 7.4.4 Stichprobenbeschreibung #2: Chinesische Studierende in Shanghai 2014 No access
- Stichprobenbeschreibung No access
- Spezifische studienrelevante Merkmale No access
- 7.4.5 Stichprobenbeschreibung #3: Salzburger Studierende 2015 No access
- Stichprobenbeschreibung No access
- Spezifische studienrelevante Merkmale No access
- Internationale Erfahrung No access
- Leitfadenorientierte Experteninterviews: chinesische WissenschaftlerInnen No access
- Leitfadengestützte problemzentrierte Interviews: Studierende No access
- Gruppeninterviews und Gruppendiskussionen No access
- Experteninterviews, problemzentrierte Interviews und Gruppeninterviews No access
- Fragebögen No access
- Das rezeptive Interview No access
- Bestimmung des Ausgangsmaterials No access
- Prozess Datenerhebung, Interviewdurchführung, Transkription und Zitation No access
- Die Fragestellung der Analyse No access
- Ablaufmodell der strukturierenden Inhaltsanalyse (inhaltliche Strukturierung) No access
- 8.1.1 Ausgangslage: ein Blick zurück No access
- Unterschiede in den Werthaltungen zwischen Peking-Shanghai unter Beachtung der Drei-Generationen-Perspektive No access
- Vergleich der Wertehaltungen in den Jahren 1988, 1995 und 2007 No access
- Werthaltungen heutiger Studierender in China No access
- Wertänderungen im 26-jährigen Zeitvergleich: keine Verwestlichung No access
- Werteprioritäten Studierende (2014) im Vergleich zu ManagerInnen (2007) No access
- Werteprioritäten im Überblick seit 1988 bis heute No access
- Vergleich Shanghai – Salzburg No access
- Intrakulturelle Veränderungen innerhalb Österreichs No access
- Stabile Merkmale: soziodemografische Daten, Berufsstatus und Grundwerte No access
- Veränderbare Merkmale: Identität, Arbeitswelt und Internationalisierung No access
- Einfluss unabhängiger Merkmale auf Grundwerte No access
- Einflussfaktoren auf die Werte von Lebensstil und Identität No access
- Einflussfaktoren auf die Werte von Internationalisierung No access
- Einflussfaktoren auf die Werte in der Arbeitswelt No access
- Einschätzung über die Bestimmung des eigenen Lebens No access
- Konnotation Individualismus: Gefahr selbstsüchtigen Strebens und Vernachlässigung sozialer Pflichten No access
- Freie Meinungsäußerung No access
- 9.1.2 Das Circumplex: Dekonstruktion der Individualismus-Kollektivismus-Typologie No access
- Unsicherheit vor Veränderung No access
- Passive Einflussfaktoren: Tradition, tradierte Strukturen und generationenübergreifende Wertevermittlung No access
- Aktive Einflussfaktoren: aktive Wertevermittlung der Eltern, in den Ausbildungsstätten und seitens der Regierung No access
- Geringe Berührungsängste No access
- Bewusstsein gegenüber der eigenen Tradition No access
- Belebung traditioneller Werte No access
- Das aufkeimende neue Selbstbewusstsein No access
- Materialismus im Aufwind No access
- Vertrauenskrise im Arbeitsalltag No access
- Verpflichtung gegenüber Angehörigen, Bekannten und Institutionen No access
- Institutionelles Vertrauen versus Vertrauen zu Mitmenschen No access
- Verpflichtung No access
- Abkühlung des gesellschaftlichen Klimas und apathische Gleichgültigkeit No access
- Einflussfaktoren, die zum Aufweichen sozialer Strukturen führen No access
- Furcht vor Degeneration gesellschaftlicher Moral No access
- Soziale Dauerbaustelle China No access
- Gesellschaftliche Ebene No access
- Individuelle Ebene: mianzi und guanxi als soziales Korrektiv No access
- Suche nach dem Gleichgewicht: von gesellschaftlicher Harmonie und innerer Balance No access
- Zwischen Selbstverantwortung und Egoismus No access
- Gefahr eines überbordenden utilitaristischen Individualismus No access
- Zwischen Leistungsorientierung und Hedonismus No access
- Die Dankbarkeit-Verpflichtungs-Spirale No access
- Solidarität zwischen den Generationen? No access
- 10.1.1 Positives Europabild No access
- Imagebildung und Nationalstolz No access
- Selbststärkung durch Bildung No access
- Wichtigkeit beruflicher Ziele No access
- Umgang mit europäischen Angestellten: Diskrepanz zwischen Offenheit & Zurückhaltung No access
- Vertrauen zu europäischen Vorgesetzten No access
- 10.2.2 Fremd- und Selbstbild No access
- Vorstellung über „ideale“ Vorgesetzte No access
- Reaktion auf Schwierigkeiten bei Arbeitstätigkeiten No access
- Form der Leistungsberichtserstattung No access
- Bevorzugte Arbeitsweise No access
- Abhängigkeit des Gehaltes No access
- Bevorzugte Gehaltsform No access
- Typenbildung Identität No access
- Typenbildung Arbeitswelt No access
- Typenbildung Internationalisierung No access
- Korrelationen innerhalb der Typenbildungen No access
- Unterschiede in der Typenbildung zwischen Shanghai und Peking No access
- Einordnung der chinesischen und österreichischen Studierenden in die bestehende Typologie No access
- Das transkulturelle Wellen-und-Strömungsmodell No access
- Implementierung des Sowohl-als-auch-Denkrahmens No access
- Der Beitrag von Metaphern im interkulturellen Diskurs No access
- De-Westernisierung der Kommunikationswissenschaft? No access
- a) Relative Stabilität der primären Werthaltungen auf Basis des Schwartz Value Survey (SVS) mit geringfügigem Wandel in China No access
- b) Überwiegend diametrale Werthaltungen zwischen West und Ost No access
- c) Keine Verwestlichung, aber Anzeichen einer Wertesynthese in China No access
- d) Innere Ausdifferenzierung auf Basis der Sekundärwerte (Lebensstil, Arbeitswelt, Internationalisierung) No access
- Weder Konvergenz, noch Divergenz, noch Hybridisierung ... No access
- … sondern unterschiedliche Modernisierungspfade No access
- Entzauberung der Fremde No access
- 11.3 Aufruf No access
- Literaturvereichnis No access Pages 681 - 740
- Nachwort No access Pages 741 - 742
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