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Monograph No access

Werte, Kommunikation und Kultur

Fokus China
Authors:
Publisher:
 2018

Bibliographic data

Edition
1/2018
Copyright Year
2018
ISBN-Print
978-3-8487-4389-6
ISBN-Online
978-3-8452-8652-5
Publisher
Nomos, Baden-Baden
Series
Interkulturelle und transkulturelle Kommunikation | Intercultural and Transcultural Communication
Volume
1
Language
German
Pages
742
Product Type
Monograph

Table of contents

ChapterPages
  1. Titelei/Inhaltsverzeichnis No access 1 - 32
      1. Betrachtungen aus der Metaebene No access
      2. Relevanz, Methodik und empirische Forschungsziele No access
      1. China, die Chinesinnen und Chinesen No access
      2. Persönlicher Zugang und inhaltliche Bedeutung No access
      3. Termini, Zitate und Quellen No access
      4. Künstlerische Werke No access
      5. Aktuelle Entwicklungen No access
        1. Die kulturelle Landkarte der Bedeutung mittels Werte dechiffrieren No access
        1. 2.2.1 Das interkulturelle Paradigma No access
        2. 2.2.2 Das transkulturelle Paradigma No access
          1. Kulturelle Perspektive und Zeitorientierung No access
          2. Kontext, Werte und Untersuchungseinheiten No access
        1. 2.3.1 Das „Value Survey Module“ (VSM) von Hofstede No access
        2. 2.3.2 Der Werteansatz von Inglehart und der World Value Survey (WVS) No access
        3. 2.3.3 Die Wertesynthese nach Klages No access
        4. 2.3.4 Der Schwartz-Value-Survey (SVS) No access
        1. 3.1.1 Vom Potential der Metapher No access
          1. Metaphern: ein kultureller Diskurs No access
          2. Von Universalien und kulturellen Varianzen No access
          1. Die Bedeutung von Gesicht, Lächeln, Herz und Lebensenergie No access
          2. Intrakulturelle Unterschiede und Wertewandel No access
          1. Das Momentum der Irritation zur zwischenmenschlichen Konsolidierung nutzen No access
      2. 3.2 Metaphorische Modelle vom Festen (Eisberg) und vom Flüssigen (Wellen und Strömungen) No access
          1. Ursprung der Eisbergmetapher No access
          2. Drei Ebenen von Kultur No access
          1. Percepta: Die Ebene des Wahrnehmbaren No access
          2. Concepta: Die verborgene Dimension von Kultur No access
          1. Der Prozess der sozialen Kognition: Kategorisieren und Stereotypisieren No access
          2. Interkulturelle Ratgeberliteratur: ein kritisch zu beleuchtende Vermittlung von Rezeptwissen No access
          3. Problematiken: inhaltleeres Imitationsverhalten und trügerisches Kompetenzgefühl No access
          1. Festkörper versus Fluidum No access
          2. Räumlich versus zeitlich No access
          3. Verharren versus Schnappschuss No access
        2. 3.4.2 Ein erster Modellüberblick No access
          1. Verbindung der Sozialisationsphasen mit Werthaltungen und Kommunikation No access
          1. Die dysphotische Zone: Phase der sekundären Sozialisation und Bereich der Sekundärwerte No access
          2. Abgrenzung der Sekundärwerte von den Primärwerten aus evolutionsbiologischer, moralphilosophischer und soziologischer Sicht No access
          3. Die euphotische Zone: Phase der tertiären Sozialisation No access
          1. Dynamik 1/3: Ströme der Globalisierung No access
          2. Dynamik 2/3: Wellen und Verwirbelungen No access
          3. Dynamik 3/3: Schockwellen No access
        1. 4.1.1 Kultur: kein a priori-Phänomen No access
        2. 4.1.2 Der Tanz zwischen Innen und Außen No access
        3. 4.1.3 Die Verbindung zwischen Empathie und Introspektion No access
        4. 4.1.4 Xenophobie und Exotismus No access
          1. Etisch: Kulturtypologien in der interkulturellen Forschung No access
          2. Emisch: Kulturerfahrung No access
          3. Das Dilemma: methodologischer Nationalismus und kontextarmes Konzeptualisieren No access
          1. Die fünf Phasen No access
          2. 1. Phase: Kontakt: Erkennen der kulturellen Wahrnehmungsfilter No access
          3. 2. Phase: Induktion: vom Erfahrungspool zu etischen Kulturkonzepten No access
          4. 3. Phase: kultursensitive Modifikation: Elizitieren von Schlüsselkonzepten No access
          5. 4. Phase: Deduktion: Transformation theoretischer Erkenntnis auf die pragmatische Ebene No access
          6. 5. Phase: Feedbackschleife: qualitative Kontrolle und Evaluation der Anwendbarkeit No access
        1. 4.3.1 Kritik am bipolaren Typologiekonstrukt Individualismus versus Kollektivismus No access
          1. Darstellung der vier Verhaltensweisen an den asiatischen Beispielen von „Gesicht“ und „Harmonie“ No access
        1. 5.1.1 Ein Blick zurück: Jaspers Achsenzeit No access
        2. 5.1.2 Verschiebung wirtschaftlicher Kräfteverhältnisse No access
        3. 5.1.3 Sozialwissenschaften als Produkt der modernen westlichen Welt No access
        1. 5.2.1 Kritik an einem westlich geprägten Wissenschaftsdiskurs in der Kommunikationswissenschaft No access
        2. 5.2.2 Westliche Dominanz bei Lehrmaterialien, Curricula und Lehrenden No access
        3. 5.2.3 Loslösungsprozesse No access
        4. 5.2.4 Der Terminus Kommunikation in China No access
          1. Die vier Entwicklungsphasen No access
          2. Erste Phase: Zeit des Umbruchs No access
          3. Zweite Phase: Öffnung und Reproduktion No access
          4. Dritte Phase: Beginn der kritischen Evaluation No access
          5. Vierte Phase: Aufbruch in die Eigenständigkeit No access
            1. Wissenschaftliche Einrichtungen und Fachgesellschaften No access
            2. Fachzeitschriften und Publikationen in und über China No access
          1. Die aktuelle Situation No access
          1. Gegenseitiges Lernen: Bereicherung anstatt Elimination No access
          2. Reflexion wissenschaftstheoretischer Grundannahmen No access
          3. Konkretisierungen des Begriffs der De-Westernisierung No access
          4. Prinzipien für die Entwicklung eines asiatischen Paradigmas No access
          5. Binnensicht und Außensicht No access
        2. 5.3.2 Panasiatische Wertekonzeptionen No access
        3. 5.3.3 Kulturantagonistische Werteansätze No access
          1. Singulär-kulturelle Ansätze No access
            1. Konfuzianismus No access
            2. Taoismus No access
            3. Paradoxien No access
            4. Qi/chi: Energie, Energiefluss und Lebensenergie No access
            5. Buddhismus No access
            1. Das Harmonie-Modell No access
            2. Das „Double-Swing“-Modell der interkulturellen Kommunikation No access
            3. Das I Ging-Modell von Kommunikation No access
        1. 5.4.1 Methodologischer Nationalismus No access
        2. 5.4.2 Ethnozentrischer Dualismus No access
        3. 5.4.3 Kontextarmes Konzeptualisieren No access
        4. 5.4.4 Komplexität und emotionaler Zugang No access
        5. 5.4.5 Idealisierung und mangelnde Evaluierung No access
        6. 5.4.6 Limitationen der De-Westernisierung No access
        1. Von der Mikro- bis zur Metaebene No access
        2. Zielgruppe und Zielregion No access
        1. Polaritätsfeld West – Ost No access
        2. Polaritätsfeld Stabilität – Wandel No access
        3. Polaritätsfeld Statuserhöhung – Selbsttranszendenz No access
        4. Polaritätsfeld Individualismus – Kollektivismus No access
        5. Polaritätsfeld Jung – Alt No access
        1. Der Polaritätsfeldansatz: vom Entweder-oder zum Sowohl-als-auch No access
        2. Drei-Generationen-Perspektive No access
        3. Einbindung inter- und transkultureller Aspekte No access
        1. Umfrageforschung und Feldzugang in China No access
        2. Centergründung, ExpertInnenkonferenz, Finanzierung No access
        3. Kulturell geprägte Unterschiede im Antwortverhalten No access
        4. Äquivalenz in der interkulturellen Forschung No access
        1. Die Methoden- und Forscher-Triangulation No access
      2. 7.2 Sequentielle Verbindung qualitativer und quantitativer Forschung No access
      3. 7.3 Schritt 1: Qualitative Exploration No access
          1. 7.4.1 Der Fragebogen: Grundwerte und Sekundärwerte No access
          2. 7.4.2 Stichprobenbeschreibungen No access
          3. 7.4.3 Stichprobenbeschreibung #1: ManagerInnen in Shanghai und Peking 2007 No access
        2. Geografischer Fokus: Peking und Shanghai No access
        3. Sozidemografische Daten No access
        4. Ausbildung und Beruf No access
          1. 7.4.4 Stichprobenbeschreibung #2: Chinesische Studierende in Shanghai 2014 No access
        6. Stichprobenbeschreibung No access
        7. Spezifische studienrelevante Merkmale No access
          1. 7.4.5 Stichprobenbeschreibung #3: Salzburger Studierende 2015 No access
        9. Stichprobenbeschreibung No access
        10. Spezifische studienrelevante Merkmale No access
        11. Internationale Erfahrung No access
          1. Leitfadenorientierte Experteninterviews: chinesische WissenschaftlerInnen No access
          2. Leitfadengestützte problemzentrierte Interviews: Studierende No access
          3. Gruppeninterviews und Gruppendiskussionen No access
          4. Experteninterviews, problemzentrierte Interviews und Gruppeninterviews No access
          5. Fragebögen No access
          6. Das rezeptive Interview No access
          1. Bestimmung des Ausgangsmaterials No access
          2. Prozess Datenerhebung, Interviewdurchführung, Transkription und Zitation No access
          3. Die Fragestellung der Analyse No access
          4. Ablaufmodell der strukturierenden Inhaltsanalyse (inhaltliche Strukturierung) No access
        1. 8.1.1 Ausgangslage: ein Blick zurück No access
          1. Unterschiede in den Werthaltungen zwischen Peking-Shanghai unter Beachtung der Drei-Generationen-Perspektive No access
          2. Vergleich der Wertehaltungen in den Jahren 1988, 1995 und 2007 No access
          1. Werthaltungen heutiger Studierender in China No access
          2. Wertänderungen im 26-jährigen Zeitvergleich: keine Verwestlichung No access
          3. Werteprioritäten Studierende (2014) im Vergleich zu ManagerInnen (2007) No access
          4. Werteprioritäten im Überblick seit 1988 bis heute No access
          1. Vergleich Shanghai – Salzburg No access
          2. Intrakulturelle Veränderungen innerhalb Österreichs No access
          1. Stabile Merkmale: soziodemografische Daten, Berufsstatus und Grundwerte No access
          2. Veränderbare Merkmale: Identität, Arbeitswelt und Internationalisierung No access
          1. Einfluss unabhängiger Merkmale auf Grundwerte No access
          2. Einflussfaktoren auf die Werte von Lebensstil und Identität No access
          3. Einflussfaktoren auf die Werte von Internationalisierung No access
          4. Einflussfaktoren auf die Werte in der Arbeitswelt No access
          1. Einschätzung über die Bestimmung des eigenen Lebens No access
          2. Konnotation Individualismus: Gefahr selbstsüchtigen Strebens und Vernachlässigung sozialer Pflichten No access
          3. Freie Meinungsäußerung No access
        2. 9.1.2 Das Circumplex: Dekonstruktion der Individualismus-Kollektivismus-Typologie No access
          1. Unsicherheit vor Veränderung No access
            1. Passive Einflussfaktoren: Tradition, tradierte Strukturen und generationenübergreifende Wertevermittlung No access
            2. Aktive Einflussfaktoren: aktive Wertevermittlung der Eltern, in den Ausbildungsstätten und seitens der Regierung No access
          1. Geringe Berührungsängste No access
          2. Bewusstsein gegenüber der eigenen Tradition No access
          3. Belebung traditioneller Werte No access
          4. Das aufkeimende neue Selbstbewusstsein No access
          1. Materialismus im Aufwind No access
            1. Vertrauenskrise im Arbeitsalltag No access
          1. Verpflichtung gegenüber Angehörigen, Bekannten und Institutionen No access
          2. Institutionelles Vertrauen versus Vertrauen zu Mitmenschen No access
          3. Verpflichtung No access
          4. Abkühlung des gesellschaftlichen Klimas und apathische Gleichgültigkeit No access
          5. Einflussfaktoren, die zum Aufweichen sozialer Strukturen führen No access
          1. Furcht vor Degeneration gesellschaftlicher Moral No access
          2. Soziale Dauerbaustelle China No access
          1. Gesellschaftliche Ebene No access
          2. Individuelle Ebene: mianzi und guanxi als soziales Korrektiv No access
          3. Suche nach dem Gleichgewicht: von gesellschaftlicher Harmonie und innerer Balance No access
        1. Zwischen Selbstverantwortung und Egoismus No access
        2. Gefahr eines überbordenden utilitaristischen Individualismus No access
        3. Zwischen Leistungsorientierung und Hedonismus No access
        4. Die Dankbarkeit-Verpflichtungs-Spirale No access
        5. Solidarität zwischen den Generationen? No access
        1. 10.1.1 Positives Europabild No access
          1. Imagebildung und Nationalstolz No access
          2. Selbststärkung durch Bildung No access
          3. Wichtigkeit beruflicher Ziele No access
          1. Umgang mit europäischen Angestellten: Diskrepanz zwischen Offenheit & Zurückhaltung No access
          2. Vertrauen zu europäischen Vorgesetzten No access
        2. 10.2.2 Fremd- und Selbstbild No access
          1. Vorstellung über „ideale“ Vorgesetzte No access
          2. Reaktion auf Schwierigkeiten bei Arbeitstätigkeiten No access
          3. Form der Leistungsberichtserstattung No access
          1. Bevorzugte Arbeitsweise No access
          2. Abhängigkeit des Gehaltes No access
          3. Bevorzugte Gehaltsform No access
          1. Typenbildung Identität No access
          2. Typenbildung Arbeitswelt No access
          3. Typenbildung Internationalisierung No access
          4. Korrelationen innerhalb der Typenbildungen No access
          5. Unterschiede in der Typenbildung zwischen Shanghai und Peking No access
          1. Einordnung der chinesischen und österreichischen Studierenden in die bestehende Typologie No access
        1. Das transkulturelle Wellen-und-Strömungsmodell No access
        2. Implementierung des Sowohl-als-auch-Denkrahmens No access
        3. Der Beitrag von Metaphern im interkulturellen Diskurs No access
        4. De-Westernisierung der Kommunikationswissenschaft? No access
          1. a) Relative Stabilität der primären Werthaltungen auf Basis des Schwartz Value Survey (SVS) mit geringfügigem Wandel in China No access
          2. b) Überwiegend diametrale Werthaltungen zwischen West und Ost No access
          3. c) Keine Verwestlichung, aber Anzeichen einer Wertesynthese in China No access
          4. d) Innere Ausdifferenzierung auf Basis der Sekundärwerte (Lebensstil, Arbeitswelt, Internationalisierung) No access
        2. Weder Konvergenz, noch Divergenz, noch Hybridisierung ... No access
        3. … sondern unterschiedliche Modernisierungspfade No access
        4. Entzauberung der Fremde No access
      3. 11.3 Aufruf No access
  7. Literaturvereichnis No access 681 - 740
  8. Nachwort No access 741 - 742

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