De-Westernizing Visual Communication and Cultures: Perspectives from the Global South

Prof. Dr. Thomas Herdin; Maria Faust M.A.; Prof. Dr. Guo-Ming Chen

doi:10.5771/9783748906933

Summary

This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation. With contributions byJan Bajec, Sarah Corona Berkin, Ivana Beveridge, Birgit Breninger, Guo-Ming Chen, Uttaran Dutta, Maria Amália Vargas Façanha, Maria Faust, Hiroko Hara, Thomas Herdin, Thomas Kaltenbacher, Fan Liang, Xin Lu, C.S.H.N.Murthy, Ana Karina de Oliveira Nascimento, Simeona Petkova, Radmila Radojevic, Renata Wojtczak

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Bibliographic data

Edition: 1/2020
Copyright Year: 2020
ISBN-Print: 978-3-8487-6577-5
ISBN-Online: 978-3-7489-0693-3
Publisher: Nomos, Baden-Baden
Series: Interkulturelle und transkulturelle Kommunikation | Intercultural and Transcultural Communication
Volume: 3
Language: English
Pages: 225
Product Type: Edited Book

Titelei/Inhaltsverzeichnis No access Pages 1 - 6
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1. 1. Introducing and Justifying the New Research Agenda No access
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  1. 2.1. Interculturality as a method No access
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  2. 2.2. Step 1: Differences as a starting point No access
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  3. 2.3. Step 2: Meta-theoretical perspective No access
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  4. 2.4. Step 3: Constructing an in-between world No access
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3. 3. The Concepts of Global South, Visual Communication and Culture from a Perspective of Power No access
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4. 4. Theoretical Reflections and Case Studies of This Book No access
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5. 5. Conclusion No access
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6. References No access
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1. 1. The origins and disciplines of a field of study No access
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2. 2. Critical studies of the image No access
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3. 3. From visual culture in the singular to visual cultures in the plural No access
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4. References No access
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1. 1. Selected Theoretical Avenues No access
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2. 2. The Undergirding Bio-Cultural Framework No access
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3. 3. Depicting Different Ways of Seeing: A Sample Case from the Perceptuo-Cognitive Experiment No access
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4. 4. Conclusion No access
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5. References No access
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1. 1. Methodology No access
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2. 2. Literacies in the Brazilian Context No access
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3. 3. The National Textbook Program/PNLD No access
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4. 4. Analyzing the views of teachers No access
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5. 5. Concluding remarks No access
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6. References No access
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1. 1. De-Westernization and (Online) visual culture No access
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2. 2. Empirical Context of Semi-periphery No access
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3. 3. Research context and scope No access
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4. 4. Research Method No access
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  1. 5.1. Visual Analysis No access
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  2. 5.2. Topical Analysis No access
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  3. 5.3. Source Analysis No access
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6. 6. Conclusions No access
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7. 7. Contributions No access
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8. 8. Limitations and Further Research No access
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9. References No access
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  1. 1.1. Pricking the Nation-Statehood of India No access
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  2. 1.2. Aspersions on the Rasa Theory in Indian National Cinema No access
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  3. 1.3. Dubious Moniker ‘Bollywood’ as Indian Popular Cinema No access
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  4. 1.4. Fragility of ‘Darsanic’ Theory in Indian Cinema No access
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2. 2. Methodology No access
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3. 3. Negotiating Semiotics of Mise en Scene in Indian Cinema No access
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4. 4. Conclusions No access
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5. References No access
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1. 1. Issues of representations, marginalization, and gender No access
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2. 2. Evolution of popular art expressions in India No access
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3. 3. Method No access
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  1. 4.1. Nationalist and Hindu perspectives No access
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  2. 4.2. Sexist representations: Globalization and neoliberal influences No access
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5. 5. Discussions No access
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6. References No access
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  1. 1.1. National emblems No access
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  2. 1.2. Poland and China No access
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  3. 1.3. National identity No access
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  1. 2.1. National identity No access
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  2. 2.2. National emblems No access
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3. 3. Methodology No access
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  1. 4.1. Primary imago of Poland No access
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  2. 4.2. Secondary imago of Poland No access
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  3. 4.3. Primary imago of China No access
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  4. 4.4. Secondary imago of China No access
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  1. 5.1. Poland No access
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  2. 5.2. China No access
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  1. 6.1. Limitations and Future research No access
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7. Funding No access
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8. References No access
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1. 1. Chinese Internet Memes: Critique and Satire No access
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2. 2. Internet Memes as Resistance and Subversion in China No access
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3. 3. Research Questions No access
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4. 4. Methods and Data No access
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  1. 5.1. Implicit Expression and Online Satire as Usual No access
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  2. 5.2. Top Internet Memes: Competition and Reappropriation No access
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  3. 5.3. Articulating Politics and Nationalism: Visual-Textual Combination and Contradiction No access
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6. 6. Conclusion No access
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7. References No access
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1. 1. In the Name of the People: The Boycott Wave in Late Qing No access
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2. 2. More than for Mobilization: Shishi Pictorial as the Art of Resistance No access
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3. 3. The Visualization and Mediatization of Boycotting No access
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4. 4. Conclusion No access
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5. References No access
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1. 1. Conceptual Framework No access
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2. 2. Methodology No access
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3. 3. Cambodia in the Chaotic Times No access
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4. 4. Possibilities of Hybridization/De-Westernization: Case of Bav No access
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5. 5. Possibilities of Hybridization/De-Westernization: Case of Ms. T S No access
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6. 6. Possibilities of Hybridization/De-Westernization: Case of The Art of Becoming No access
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7. 7. Conclusion No access
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8. Acknowledgements No access
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9. References No access
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1. 1. CONTRIBUTORS No access