De-Westernizing Visual Communication and Cultures

Prof. Dr. Thomas Herdin; Maria Faust M.A.; Prof. Dr. Guo-Ming Chen

doi:10.5771/9783748906933

Summary

This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation. With contributions byJan Bajec, Sarah Corona Berkin, Ivana Beveridge, Birgit Breninger, Guo-Ming Chen, Uttaran Dutta, Maria Amália Vargas Façanha, Maria Faust, Hiroko Hara, Thomas Herdin, Thomas Kaltenbacher, Fan Liang, Xin Lu, C.S.H.N.Murthy, Ana Karina de Oliveira Nascimento, Simeona Petkova, Radmila Radojevic, Renata Wojtczak

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Bibliographic data

Copyright year: 2020
ISBN-Print: 978-3-8487-6577-5
ISBN-Online: 978-3-7489-0693-3
Publisher: Nomos, Baden-Baden
Series: Interkulturelle und transkulturelle Kommunikation | Intercultural and Transcultural Communication
Volume: 3
Language: English
Pages: 225
Product type: Edited Book

Titelei/Inhaltsverzeichnis No access Pages 1 - 6
Thomas Herdin, Maria Faust, Guo-Ming Chen
1. 1. Introducing and Justifying the New Research Agenda No access Thomas Herdin, Maria Faust, Guo-Ming Chen
2. Thomas Herdin, Maria Faust, Guo-Ming Chen
  1. 2.1. Interculturality as a method No access Thomas Herdin, Maria Faust, Guo-Ming Chen
  2. 2.2. Step 1: Differences as a starting point No access Thomas Herdin, Maria Faust, Guo-Ming Chen
  3. 2.3. Step 2: Meta-theoretical perspective No access Thomas Herdin, Maria Faust, Guo-Ming Chen
  4. 2.4. Step 3: Constructing an in-between world No access Thomas Herdin, Maria Faust, Guo-Ming Chen
3. 3. The Concepts of Global South, Visual Communication and Culture from a Perspective of Power No access Thomas Herdin, Maria Faust, Guo-Ming Chen
4. 4. Theoretical Reflections and Case Studies of This Book No access Thomas Herdin, Maria Faust, Guo-Ming Chen
5. 5. Conclusion No access Thomas Herdin, Maria Faust, Guo-Ming Chen
6. References No access Thomas Herdin, Maria Faust, Guo-Ming Chen
Sarah Corona-Berkin
1. 1. The origins and disciplines of a field of study No access Sarah Corona-Berkin
2. 2. Critical studies of the image No access Sarah Corona-Berkin
3. 3. From visual culture in the singular to visual cultures in the plural No access Sarah Corona-Berkin
4. References No access Sarah Corona-Berkin
Birgit Breninger, Thomas Kaltenbacher
1. 1. Selected Theoretical Avenues No access Birgit Breninger, Thomas Kaltenbacher
2. 2. The Undergirding Bio-Cultural Framework No access Birgit Breninger, Thomas Kaltenbacher
3. 3. Depicting Different Ways of Seeing: A Sample Case from the Perceptuo-Cognitive Experiment No access Birgit Breninger, Thomas Kaltenbacher
4. 4. Conclusion No access Birgit Breninger, Thomas Kaltenbacher
5. References No access Birgit Breninger, Thomas Kaltenbacher
Maria Amália Façanha, Ana Karina Nascimento
1. 1. Methodology No access Maria Amália Façanha, Ana Karina Nascimento
2. 2. Literacies in the Brazilian Context No access Maria Amália Façanha, Ana Karina Nascimento
3. 3. The National Textbook Program/PNLD No access Maria Amália Façanha, Ana Karina Nascimento
4. 4. Analyzing the views of teachers No access Maria Amália Façanha, Ana Karina Nascimento
5. 5. Concluding remarks No access Maria Amália Façanha, Ana Karina Nascimento
6. References No access Maria Amália Façanha, Ana Karina Nascimento
Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
1. 1. De-Westernization and (Online) visual culture No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
2. 2. Empirical Context of Semi-periphery No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
3. 3. Research context and scope No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
4. 4. Research Method No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
5. Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
  1. 5.1. Visual Analysis No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
  2. 5.2. Topical Analysis No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
  3. 5.3. Source Analysis No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
6. 6. Conclusions No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
7. 7. Contributions No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
8. 8. Limitations and Further Research No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
9. References No access Jan Bajec, Ivana Beveridge, Simeona Petkova, Radmila Radojevic
C.S.H.N.Murthy
1. C.S.H.N.Murthy
  1. 1.1. Pricking the Nation-Statehood of India No access C.S.H.N.Murthy
  2. 1.2. Aspersions on the Rasa Theory in Indian National Cinema No access C.S.H.N.Murthy
  3. 1.3. Dubious Moniker ‘Bollywood’ as Indian Popular Cinema No access C.S.H.N.Murthy
  4. 1.4. Fragility of ‘Darsanic’ Theory in Indian Cinema No access C.S.H.N.Murthy
2. 2. Methodology No access C.S.H.N.Murthy
3. 3. Negotiating Semiotics of Mise en Scene in Indian Cinema No access C.S.H.N.Murthy
4. 4. Conclusions No access C.S.H.N.Murthy
5. References No access C.S.H.N.Murthy
Uttaran Dutta
1. 1. Issues of representations, marginalization, and gender No access Uttaran Dutta
2. 2. Evolution of popular art expressions in India No access Uttaran Dutta
3. 3. Method No access Uttaran Dutta
4. Uttaran Dutta
  1. 4.1. Nationalist and Hindu perspectives No access Uttaran Dutta
  2. 4.2. Sexist representations: Globalization and neoliberal influences No access Uttaran Dutta
5. 5. Discussions No access Uttaran Dutta
6. References No access Uttaran Dutta
Renata Wojtczak
1. Renata Wojtczak
  1. 1.1. National emblems No access Renata Wojtczak
  2. 1.2. Poland and China No access Renata Wojtczak
  3. 1.3. National identity No access Renata Wojtczak
2. Renata Wojtczak
  1. 2.1. National identity No access Renata Wojtczak
  2. 2.2. National emblems No access Renata Wojtczak
3. 3. Methodology No access Renata Wojtczak
4. Renata Wojtczak
  1. 4.1. Primary imago of Poland No access Renata Wojtczak
  2. 4.2. Secondary imago of Poland No access Renata Wojtczak
  3. 4.3. Primary imago of China No access Renata Wojtczak
  4. 4.4. Secondary imago of China No access Renata Wojtczak
5. Renata Wojtczak
  1. 5.1. Poland No access Renata Wojtczak
  2. 5.2. China No access Renata Wojtczak
6. Renata Wojtczak
  1. 6.1. Limitations and Future research No access Renata Wojtczak
7. Funding No access Renata Wojtczak
8. References No access Renata Wojtczak
Fan Liang
1. 1. Chinese Internet Memes: Critique and Satire No access Fan Liang
2. 2. Internet Memes as Resistance and Subversion in China No access Fan Liang
3. 3. Research Questions No access Fan Liang
4. 4. Methods and Data No access Fan Liang
5. Fan Liang
  1. 5.1. Implicit Expression and Online Satire as Usual No access Fan Liang
  2. 5.2. Top Internet Memes: Competition and Reappropriation No access Fan Liang
  3. 5.3. Articulating Politics and Nationalism: Visual-Textual Combination and Contradiction No access Fan Liang
6. 6. Conclusion No access Fan Liang
7. References No access Fan Liang
Xin Lu
1. 1. In the Name of the People: The Boycott Wave in Late Qing No access Xin Lu
2. 2. More than for Mobilization: Shishi Pictorial as the Art of Resistance No access Xin Lu
3. 3. The Visualization and Mediatization of Boycotting No access Xin Lu
4. 4. Conclusion No access Xin Lu
5. References No access Xin Lu
Hiroko Hara
1. 1. Conceptual Framework No access Hiroko Hara
2. 2. Methodology No access Hiroko Hara
3. 3. Cambodia in the Chaotic Times No access Hiroko Hara
4. 4. Possibilities of Hybridization/De-Westernization: Case of Bav No access Hiroko Hara
5. 5. Possibilities of Hybridization/De-Westernization: Case of Ms. T S No access Hiroko Hara
6. 6. Possibilities of Hybridization/De-Westernization: Case of The Art of Becoming No access Hiroko Hara
7. 7. Conclusion No access Hiroko Hara
8. Acknowledgements No access Hiroko Hara
9. References No access Hiroko Hara
1. 1. CONTRIBUTORS No access