Embracing Social Media

Kristin Magette

doi:10.5771/9781475813302

Summary

The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development.

Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include:

Encouragement and support for education leaders working to bring social media into their school systems.
A compelling case for why social media matters to schools
Understanding the risks and fears of social media in schools
Steps to develop policy, procedures, and guidelines that manage social media’s risks and leverage its opportunities in a school system
Examples of how social media can be used in the classroom for teaching and learning
Best practices for using social media as a communications tool
Specific strategies for managing challenging situations on social media

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Bibliographic data

Copyright year: 2014
ISBN-Print: 978-1-4758-1328-9
ISBN-Online: 978-1-4758-1330-2
Publisher: Rowman & Littlefield, Lanham
Language: English
Pages: 99
Product type: Book Titles

1. Contents No access
2. Preface No access
3. Acknowledgments No access
4. Introduction No access
1. Our “Constantly Connected” World No access
2. Bring the Digital World into the Classroom No access
3. Communicate with Parents and Patrons No access
4. Harness the Social Share No access
5. Engage with Parents No access
6. Support Your Employees No access
7. Protect Your Reputation No access
8. Key Ideas to Remember No access
9. Notes No access
1. Angry People Will Make Us Look Bad No access
2. We Need Filters to Protect Us No access
3. Ugly Headlines No access
4. Key Ideas to Remember No access
1. Articulate Your Vision No access
2. Grow Your Group No access
3. Test the Waters No access
4. Key Ideas to Remember No access
1. Writing Your Policy No access
2. Bullying and Social Media No access
3. Handbook Guidelines for Employees No access
4. Getting Your Board on Board No access
5. Key Ideas to Remember No access
1. Information-Sharing Form No access
2. Direct Support No access
3. Social Media Champions No access
4. Comments and Responses No access
5. Key Ideas to Remember No access
1. Starting Out Right No access
2. The Digital Tattoo No access
3. Ongoing Support No access
4. Student Privacy No access
5. Monitoring Accounts No access
6. Expand the PLN No access
7. Key Ideas to Remember No access
1. Writing Your Post No access
2. What’s a Hashtag? No access
3. Make Sure Your Message Gets Through No access
4. Paying for Posts No access
5. Measuring Your Work No access
6. Be Strategic about Your Use No access
7. Facebook Basics No access
8. Key Ideas to Remember No access
1. Real-World Relevance No access
2. Hashtags to Extend the Classroom No access
3. Digital Citizenship No access
4. Partnering with Parents No access
5. Empowering Parents No access
6. Key Ideas to Remember No access
1. Tune in to Station WII-FM No access
2. What Wins No access
3. Building a Site for Communications No access
4. Growing a Community No access
5. Let Your Fans Post No access
6. Community Guidelines No access
7. Tell Your Story No access
8. Key Ideas to Remember No access
1. Ugly Comments No access
2. Nasty Posts on Other Pages No access
3. Stand Up for Employees No access
4. Sharing Bad News No access
5. Use the Power of Social No access
6. Be Prepared No access
7. Key Ideas to Remember No access
Conclusion No access Pages 97 - 98
About the Author No access Pages 99 - 99