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Edited Book No access
((( ABA ))) Audio Branding Academy Yearbook 2012/2013
Editors:
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Publisher:
2013
Summary
Das Yearbook stellt den Tagungsband des Audio Branding Congress dar, der 2012 an der Universität Oxford stattfand. Es enthält u.a. interessante Fallbeispiele von Marken wie Nokia, Dell, Harrods und The Linde Group, Beiträge des wissenschaftlichen Call for Papers und eine ausführliche Dokumentation der Branchenstudie Audio Branding Barometer 2012.
Mit Beiträgen von:
Alex Moulton, Julian Treasure, Charles Spence, Klaus Frieler, Henry Daw, Natalia Lannes, Johannes Pauen, Alexander Wodrich, Juan Corrales, Lydia Watson, Rayan Parikh, Susan Aminoff, Michele Arnese, Rudi Mauser, Klemens Knöferle, Daniel Müllensiefen, Christopher Davies, Lauri Dossman, Jon Ludvig Hansen, Alan Pickering, Hauke Egermann, Cristy Ho, Russ Jones, Scott King, Lynne Murray, Carlos Velasco, Evelyn Kreb, Diana Tobias, Stephanie Forge, Patrick Langeslag, Julia Schweiger, Martin Sinn, John Groves, Anna-Maria Bartsch, Abel Korinsky, Carlo Korinsky, Max Korinsky, Clarissa Khan
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Bibliographic data
Copyright year
2013
ISBN-Print
978-3-8329-7878-5
ISBN-Online
978-3-8452-4355-9
Publisher
Nomos, Baden-Baden
Language
English
Pages
263
Product type
Edited Book
Table of contents
ChapterPages
Titelei/Inhaltsverzeichnis No access Pages 2 - 4
Prelude No access Pages 5 - 10 Cornelius Ringe, Kai Bronner, Rainer Hirt
Audio Branding Congress 2012 Summary No access Pages 11 - 28 Alex Moulton
Listening to Shoppers No access Pages 29 - 38 Julian Treasure
Crossmodal Correspondences and the Future of Synaesthetic Marketing: Matching Music and Soundscapes to Tastes, Flavours, and Fragrances No access Pages 39 - 52 Charles Spence
Audio Branding Barometer 2012 No access Pages 53 - 66 Klaus Frieler
Branded Globally – Relevant Locally No access Pages 67 - 81 Henry Daw
The Globosat Case No access Pages 81 - 87 Natalia Lannes
DKSH Audio Branding No access Pages 87 - 93 Johannes Pauen, Alexander Wodrich
Renfe Audio Branding No access Pages 93 - 101 Juan Corrales
Harrods Case Study No access Pages 101 - 105 Lydia Watson, Julian Treasure
Show Me The Metrics! Validating Effectiveness of Dell’s Audio Identity System™ Assets No access Pages 105 - 115 Rayan Parikh, Susan Aminoff
The Linde Group: The Story Behind a Unique Audible Identity No access Pages 115 - 126 Michele Arnese, Rudi Mauser
Product-Related Sounds Speed up Visual Search No access Pages 127 - 139 Klemens Knöferle, Charles Spence
Implicit and Explicit Effects of Music on Brand Perception in TV Ads No access Pages 139 - 155 Daniel Müllensiefen, Christopher Davies, Lauri Dossman,
Jon Ludvig Hansen, Alan Pickering Linking Theories of Emotion-Induction to Applications in Audio Branding No access Pages 155 - 167 Hauke Egermann
Multisensory Augmented Reality in the Context of a Retail Clothing Application No access Pages 167 - 175 Cristy Ho, Russ Jones, Scott King, Lynne Murray, Charles Spence
“Hot or Cold?” On the Informative Value of Auditory Cues in the Perception of the Temperature of a Beverage No access Pages 175 - 187 Carlos Velasco, Russ Jones, Scott King, Charles Spence
Particularities and Differences in the Creation Process of Sound Branding by Sound Branders and Other Professional Composers No access Pages 187 - 199 Evelyn Kreb, Diana Tobias, Stephanie Forge
The Influence of Sound Design in Videogames on Brand Awareness: An Acoustic Branding Study for MLP and the audio consulting group No access Pages 199 - 209 Patrick Langeslag, Julia Schwieger, Martin Sinn
Brand Sounder: A Tool for the Design and Evaluation of Sound Logos and Other Brand Sound Elements No access Pages 209 - 219 John Groves, Anna-Maria Bartsch
Sounding Façades No access Pages 219 - 228 Abel Korinsky, Carlo Korinsky, Max Korinsky, Clarissa Khan
