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Book Titles No access
Leading the Campaign
Advancing Colleges and Universities
Authors:
Publisher:
2010
Summary
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.
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Bibliographic data
Copyright year
2010
ISBN-Print
978-1-60709-649-8
ISBN-Online
978-1-60709-651-1
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
188
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Introduction No access
Ch01. The Comprehensive Campaign No access Pages 1 - 20
Ch02. Campaign Phases: Key Decisions and Tasks No access Pages 21 - 34
Ch03. The Campaign Team No access Pages 35 - 50
Ch04. Campaign Goals, Priorities, and Objectives No access Pages 51 - 78
Ch05. Campaign Resources and Policies No access Pages 79 - 98
Ch06. Executing the Campaign No access Pages 99 - 128
Ch07. The Art of Fundraising No access Pages 129 - 154
Ch08. Post-Campaign Evaluation,Planning, and Stewardship No access Pages 155 - 164
Ch09. Campaign Communicationsand Events No access Pages 165 - 174
