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School Communication That Works
A Patron-focused Approach to Delivering Your Message
Authors:
Publisher:
2013
Summary
The foundation of successful school district/community relationships is communication that focuses on what most interests average residents – no matter what you, as a school district leader, believe they should be interested in. Communicate in their language, at their level of interest, and at their pace, and you and your patrons will soon be headed in the same direction more often than not.
Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you’d talk more about), what they are only somewhat interested in, and what makes them tune you out.
Highlights of the book:
An easy-to-follow organizing principle (The Patron Information Pyramid™) that sorts school communication topics into three categories – Essential, Important, and As-Needed.
Case studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth.
Information targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicate
A summary of Key Points at the end of each chapter, providing an “at a glance” review of the information shared.
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Bibliographic data
Copyright year
2013
ISBN-Print
978-1-4758-0583-3
ISBN-Online
978-1-4758-0584-0
Publisher
Rowman & Littlefield, Lanham
Language
English
Pages
126
Product type
Book Titles
Table of contents
ChapterPages
Contents No access
Preface No access
Introduction No access
1 The 80/20 Rule No access Pages 1 - 4
2 Patron-Speak versus District-Speak No access Pages 5 - 10
3 The Patron Information Pyramid No access Pages 11 - 14
4 The Top Tier of the Pyramid No access Pages 15 - 16
5 Essential Information No access Pages 17 - 22
6 Essential Information No access Pages 23 - 26
7 Essential Information No access Pages 27 - 30
8 Essential Information No access Pages 31 - 38
9 Essential Information No access Pages 39 - 42
10 Essential Information No access Pages 43 - 48
11 The Middle Tier of the Pyramid No access Pages 49 - 52
12 Important Information No access Pages 53 - 58
13 Important Information No access Pages 59 - 64
14 Important Information No access Pages 65 - 70
15 Important Information No access Pages 71 - 74
16 Important Information No access Pages 75 - 78
17 Important Information No access Pages 79 - 82
18 The Bottom Tier of the Pyramid No access Pages 83 - 84
19 As-Needed Information No access Pages 85 - 88
20 As-Needed Information No access Pages 89 - 92
21 As-Needed Information No access Pages 93 - 96
22 Special Situations No access Pages 97 - 106
23 Special Situations No access Pages 107 - 118
24 Making Your School Communications Program Work No access Pages 119 - 124
