The Art of Small Business Social Media

Peg Fitzpatrick

doi:10.5771/9781538193006

Zusammenfassung

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you’re an entrepreneur or small business owner and want to master digital marketing, you need this book."

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.

Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.

Schlagworte

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Bibliographische Angaben

Copyrightjahr: 2024
ISBN-Print: 978-1-5381-9299-3
ISBN-Online: 978-1-5381-9300-6
Verlag: Rowman & Littlefield, Lanham
Sprache: Englisch
Seiten: 324
Produkttyp: Monographie

Inhaltsverzeichnis

KapitelSeiten

1. Acknowledgements Kein Zugriff
2. Foreword Kein Zugriff
3. Preface Kein Zugriff
1. 1 Unleashing Social Media’s Potential for Small Business Kein Zugriff
2. 2 What Types of Small Businesses Can Grow with Social Media? Kein Zugriff
3. 3 Social Media versus Traditional Marketing Kein Zugriff
4. 4 Navigating Social Media Management Kein Zugriff
5. 5 Crafting a Social Media Brand Identity Kein Zugriff
6. 6 Discovering Your Social Media Soul Mate Kein Zugriff
7. 7 Which Social Media Platforms Should You Choose? Kein Zugriff
8. 8 Time Mastery in the Social Media World Kein Zugriff
9. 9 Your Social Launchpad Kein Zugriff
1. 10 Building Your Tribe Kein Zugriff
2. 11 Balancing Conversation and Customer Service Kein Zugriff
3. 12 Weaving Your Brand Story into the Social Tapestry Kein Zugriff
4. 13 Crafting Impactful Content Kein Zugriff
5. 14 How to Grow Your Social Media Presence Kein Zugriff
6. 15 Capturing Hearts and Minds Kein Zugriff
7. 16 The LKT Factor Kein Zugriff
8. 17 Navigatin the Storms Kein Zugriff
9. 18 The Art of Online Reputation Management Kein Zugriff
10. 19 What about the Elephant in the Room? Kein Zugriff
11. 20 Social Listening Kein Zugriff
12. 21 How to Design a Brand to Leave Your Competition in the Dust Kein Zugriff
13. 22 Blogging Brilliance to Boost Your Business Kein Zugriff
1. 23 Setting the Bar Kein Zugriff
2. 24 How to Createa Budget for Social Media Kein Zugriff
3. 25 How to Grow Your Email List Kein Zugriff
4. 26 How to Define Your Goals Kein Zugriff
5. 27 Crafting Your Social Media Content Kein Zugriff
6. 28 How to Create Short-Form Videos Kein Zugriff
7. 29 How to Create Long-Form Videos Kein Zugriff
8. 30 How to Create a Social Media Campaign Kein Zugriff
9. 31 How to Create an Editorial Calendar Kein Zugriff
10. 32 How Much Time Does It Take? Kein Zugriff
11. 33 What Metrics Should You Measure? Kein Zugriff
12. 34 To Pay or Not to Pay Kein Zugriff
13. 35 How to Give CPR to a Dead Account Kein Zugriff
14. 36 Unlocking thePower of AI for Small Business Social Media Kein Zugriff
15. 37 Putting It Al linto Practice Kein Zugriff
The End Kein Zugriff Seiten 291 - 292
Resources Kein Zugriff Seiten 293 - 298
Notes Kein Zugriff Seiten 299 - 306
References Kein Zugriff Seiten 307 - 312
Index Kein Zugriff Seiten 313 - 322
About the Author Kein Zugriff Seiten 323 - 324