Diffusionstheorien
- Autor:innen:
- Reihe:
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft, Band 6
- Verlag:
- 2011
Zusammenfassung
Wie verbreiten sich Innovationen in einer Gesellschaft? Welche Rolle spielen (massenmediale) Kommunikationskanäle in diesem Prozess? Welche Faktoren beeinflussen die erfolgreiche Verbreitung einer Innovation? Welche Besonderheiten treten bei der Diffusion von Medieninnovationen auf? Wie verbreiten sich Nachrichten in einer Gesellschaft? Diese Fragen werden im Rahmen der Diffusionstheorie behandelt, welche sich aus unterschiedlichen Perspektiven mit der Verbreitung von Neuerungen in einer Gesellschaft auseinandersetzt.
Der vorliegende Band gibt aus kommunikationswissenschaftlicher Perspektive eine knappe, leicht lesbare Einführung in die theoretischen Grundlagen, methodischen Zugänge und empirischen Befunde der Diffusionstheorie. Dabei wird insbesondere auf die doppelte Natur von Kommunikation(sinnovationen) sowohl als Treiber als auch als Gegenstand der Diffusion eingegangen. Vor- und Nachteile der Diffusionstheorie werden vor dem Hintergrund verwandter Ansätze wie beispielsweise der Aneignung oder dem Technology Acceptance Model diskutiert.
Das Werk eignet sich als Lehrbuch für Studierende ebenso wie als Einstiegslektüre für Kommunikationspraktiker und andere Interessierte.
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Bibliographische Angaben
- Auflage
- 1/2011
- Copyrightjahr
- 2011
- ISBN-Print
- 978-3-8329-4269-4
- ISBN-Online
- 978-3-8452-6033-4
- Verlag
- Nomos, Baden-Baden
- Reihe
- Konzepte. Ansätze der Medien- und Kommunikationswissenschaft
- Band
- 6
- Sprache
- Deutsch
- Seiten
- 107
- Produkttyp
- Lehrbuch
Inhaltsverzeichnis
- Titelei/Inhaltsverzeichnis Kein Zugriff Seiten 1 - 10
- Grundzüge der Theorie Kein Zugriff Seiten 11 - 32
- Entwicklungsgeschichte Kein Zugriff Seiten 33 - 48
- Forschungslogik der Methode Kein Zugriff Seiten 49 - 58
- Empirische Befunde Kein Zugriff Seiten 59 - 68
- Kritik Kein Zugriff Seiten 69 - 73
- Verwandte Ansätze Kein Zugriff Seiten 74 - 83
- „Top Ten“ der Forschungsliteratur Kein Zugriff Seiten 84 - 85
- Literatur Kein Zugriff Seiten 86 - 104
- Bildnachweise Kein Zugriff Seiten 105 - 106
- Bisher in der Reihe erschienene Bände Kein Zugriff Seiten 107 - 107
Literaturverzeichnis (237 Einträge)
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