Light your Fire!

Tilo Bonow

doi:10.5771/9783869807201

Zusammenfassung

LIGHT YOUR FIRE! Regardless of whether you are the founder of a start-up, company successor, freelancer or young professional: the image that we present in public is crucial for our success. The reason is that our presence and actions have a direct impact on our own brand - even if we do nothing at all. As a result, it is all the more important to actively shape your image instead of leaving it to chance. That‘s how to build a sustainable brand with a high recognition value. How do you become a brand? What makes you unique and distinct? In »Light your Fire!«, Tilo Bonow vividly demonstrates how to successively build and cultivate your own personal brand. If you‘ve set your sights on success, a strategically well-structured, positioned and managed personal brand is vital. Only uniqueness sets us apart, makes us interesting – and guarantees more opportunities, recognition, contacts and, of course, more revenue. An enlightening and entertaining read that includes practical instructions and examples. Tilo Bonow demonstrates how anyone can establish their personal brand step by step. With the tried and tested 4C Concept – Clarity, Credibility, Consistency and Continuity – future makers can learn how to light their own fire.

Schlagworte

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Bibliographische Angaben

Erscheinungsjahr: 2023
Erscheinungsdatum: 31.10.2023
ISBN-Print: 978-3-86980-719-5
ISBN-Online: 978-3-86980-720-1
Verlag: BusinessVillage GmbH, Göttingen
Sprache: Englisch
Seiten: 246
Produkttyp: Monographie

Inhaltsverzeichnis

KapitelSeiten

Titelei/Inhaltsverzeichnis Kein Zugriff Seiten 2 - 10
1. Let’s talk! Kein Zugriff Seiten 11 - 20
2. This is my story Kein Zugriff Seiten 21 - 26
1. 3.1 What makes a brand come alive? Kein Zugriff
2. 3.2 Can you compare a product brand with a personal brand? Kein Zugriff
3. 3.3 How important is trust? Kein Zugriff
4. 3.4 Exactly what is personal branding anyway? Kein Zugriff
5. 3.5 Is personal branding a new concept? Kein Zugriff
6. 3.6 And just what exactly does personal brandingdo for me? Kein Zugriff
7. 3.7 Why women in particular can benefit from personal branding? Kein Zugriff
8. 3.8 How does personal branding benefit medium-sized companies in particular? Kein Zugriff
9. 3.9 How does personal branding defend me against crises? Kein Zugriff
10. 3.10 Okay, where do I start? Kein Zugriff
4. 3-2-1 go! Kein Zugriff Seiten 69 - 74
1. 5.1 What do I want to achieve with personal branding? Kein Zugriff
2. 5.2 Who do I want and not want to reach with personal branding? Kein Zugriff
3. 5.3 What skills and knowledge are mine alone? Kein Zugriff
4. 5.4 Should I focus or is it better to have a broad base? Kein Zugriff
5. 5.5 Why do I do what I do? Kein Zugriff
6. 5.6 What significance do my values have for my positioning? Kein Zugriff
7. 5.7 What do others think about me and my UCP? Kein Zugriff
8. 5.8 How can I be sure that my positioning isaccurate now and in the future? Kein Zugriff
9. 5.9 What am I promising others with my personalbrand? Kein Zugriff
10. 5.10 Do I need an alias? Kein Zugriff
11. 5.11 Do I need an identifier, like an anchor? Kein Zugriff
12. 5.12 Which questions does Tilo Bonow have for methus far? Kein Zugriff
1. 6.1 What are channels – and which ones are right for me? Kein Zugriff
2. 6.2 What are the differences between direct contacts and media channels? Kein Zugriff
3. 6.3 How important are direct contacts for my personal brand? Kein Zugriff
4. 6.4 How do I successfully communicate nonverbally with my target group? Kein Zugriff
5. 6.5 What significance does spoken language have for my branding? Kein Zugriff
6. 6.6 How can a »book« transport my content and become a viable media channel? Kein Zugriff
7. 6.7 What type of media channels am I able to use? Kein Zugriff
8. 6.8 What are the advantages of online media channels? Kein Zugriff
9. 6.9 What first steps do I take to start sharing on my online media channels? Kein Zugriff
10. 6.10 Which online media channels can I use? Kein Zugriff
11. 6.11 What about social media? Kein Zugriff
12. 6.12 How do I build up my online media channels? Kein Zugriff
13. 6.13 And finally, how do I link media channels and direct contacts? Kein Zugriff
14. 6.14 What would Tilo Bonow like to ask me now? Kein Zugriff
1. 7.1 How can I benefit from my network? Kein Zugriff
2. 7.2 How do I find my network? Kein Zugriff
3. 7.3 How do I connect my network? Kein Zugriff
4. 7.4 How do I start sharing content? Kein Zugriff
5. 7.5 But doesn’t personal branding mean that I should primarily talk about myself? Kein Zugriff
6. 7.6 What should I talk about instead? Kein Zugriff
7. 7.7 How do I make this understandable and comprehensible? Kein Zugriff
8. 7.8 I should tell stories? Kein Zugriff
9. 7.9 How do I tell my story? Kein Zugriff
10. 7.10 How private can my content be? Kein Zugriff
11. 7.11 What topics should I be careful about? Kein Zugriff
12. 7.12 Is it okay if I bang on the table and polarize? Kein Zugriff
13. 7.13 What questions does Tilo Bonow have for me now? Kein Zugriff
1. 8.1 So, I haven’t reached my goal yet? Kein Zugriff
2. 8.2 What period of time are we talking about? Kein Zugriff
3. 8.3 Which milestones can I set my sites on? Kein Zugriff
4. 8.4 What exactly should I do now? Kein Zugriff
5. 8.5 Do I have to oversee my editorial plan all by myself? Kein Zugriff
6. 8.6 How can I measure and analyze my success? Kein Zugriff
7. 8.7 Does my message change or does it remain the same? Kein Zugriff
8. 8.8 What happens if I want to make a radical change? Kein Zugriff
9. 8.9 When will my personal brand finally reach the finish line? Kein Zugriff
10. 8.10 What final questions does Tilo Bonow have forme? Kein Zugriff
9. Now, where were we? Kein Zugriff Seiten 235 - 241
Literature list Kein Zugriff Seiten 242 - 246