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    medien Skripten

    Beiträge zur Medien- und Kommunikationswissenschaft

    Edited by: Michael Schenk

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    Wirkungen von Wahlwerbung

    Aufmerksamkeitsstärke, Verarbeitung, Erinnerungsleistung und Entscheidungsrelevanz
    Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden 2007
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