SMR - Journal of Service Management Research

Dynamic pricing has a long tradition in the service sector and has been extensively discussed across a wide range of studies, characterized by considerable methodological and contextual diversity. In recent years, however, technological advancement...

This study investigates the psychological determinants of purchase intention and purchase behavior of flat rate pricing in public transportation. The motivation for this study is the lack of empirical research on the introduction of flat rate...

This study examines how introducing prices for value-added services (VASs) that were previously offered for free affects customers’ price fairness perceptions. Drawing on experimental data from two studies, we argue that customer reactions to such...

This study examines pricing adoption among service firms, addressing a gap in pricing research regarding pricing implementation and its contribution to firm success. Using data from companies in Austria, Germany, and Switzerland, we analyze...

Pricing is the only element of the marketing mix that directly generates revenue, yet it remains comparatively underexplored and unevenly developed in both academic research and managerial practice, particularly in service contexts. This editorial...

Digital public goods (DPGs) offer many opportunities for improving public life. They promote digital services for citizens, enable seamless data leveraging as digital platforms, and facilitate efficiency gains in the public sector. DPGs’ impact is...