Cover of Volume: Marketing ZFP Volume 47 (2025), Issue 4
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Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2010 - Volume 32

Cover of Volume: Marketing ZFP Volume 32 (2010), Issue 3
Volume
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Volume 32 (2010), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2010
Authors:
Cover of Volume: Marketing ZFP Volume 32 (2010), Issue 2
Volume
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Volume 32 (2010), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2010
Authors:
Cover of Volume: Marketing ZFP Volume 32 (2010), Issue 1
Volume
No access

Volume 32 (2010), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2010
Authors:
Cover of Volume: Marketing ZFP Volume 32 (2010), Issue JRM 1
Volume
No access

Volume 32 (2010), Issue JRM 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2010
Authors:
Cover of Volume: Marketing ZFP Volume 32 (2010), Issue JRM 2
Volume
No access

Volume 32 (2010), Issue JRM 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2010
Authors:

2009 - Volume 31

Cover of Volume: Marketing ZFP Volume 31 (2009), Issue 4
Volume
No access

Volume 31 (2009), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2009
Authors:
Cover of Volume: Marketing ZFP Volume 31 (2009), Issue 3
Volume
No access

Volume 31 (2009), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2009
Authors:
Cover of Volume: Marketing ZFP Volume 31 (2009), Issue 2
Volume
No access

Volume 31 (2009), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2009
Authors:
Cover of Volume: Marketing ZFP Volume 31 (2009), Issue 1
Volume
No access

Volume 31 (2009), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2009
Authors:
Cover of Volume: Marketing ZFP Volume 31 (2009), Issue JRM 1
Volume
No access

Volume 31 (2009), Issue JRM 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2009
Authors:

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