Cover of Volume: Marketing ZFP Volume 47 (2025), Issue 4
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Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2015 - Volume 37

Cover of Volume: Marketing ZFP Volume 37 (2015), Issue 3
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Volume 37 (2015), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2015
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Cover of Volume: Marketing ZFP Volume 37 (2015), Issue 2
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Volume 37 (2015), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2015
Authors:
Cover of Volume: Marketing ZFP Volume 37 (2015), Issue 1
Volume
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Volume 37 (2015), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2015
Authors:

2014 - Volume 36

Cover of Volume: Marketing ZFP Volume 36 (2014), Issue 4
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Volume 36 (2014), Issue 4
Vahlen, München 2014
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Cover of Volume: Marketing ZFP Volume 36 (2014), Issue 3
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Volume 36 (2014), Issue 3
Vahlen, München 2014
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Cover of Volume: Marketing ZFP Volume 36 (2014), Issue 2
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Volume 36 (2014), Issue 2
Vahlen, München 2014
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Cover of Volume: Marketing ZFP Volume 36 (2014), Issue 1
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Volume 36 (2014), Issue 1
Vahlen, München 2014
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2013 - Volume 35

Cover of Volume: Marketing ZFP Volume 35 (2013), Issue 4
Volume
No access

Volume 35 (2013), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2013
Authors:
Cover of Volume: Marketing ZFP Volume 35 (2013), Issue 3
Volume
No access

Volume 35 (2013), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2013
Authors:
Cover of Volume: Marketing ZFP Volume 35 (2013), Issue 2
Volume
No access

Volume 35 (2013), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2013
Authors:

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