Cover of Volume: Marketing ZFP Volume 48 (2026), Issue 2
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Marketing ZFP

Marketing ZFP - Journal of Research and Management
Editors:
Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Martin Klarmann, Karlsruhe Institute of Technology (KIT), Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria
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2006 - Volume 28

Cover of Volume: Marketing ZFP Volume 28 (2006), Issue JRM 2
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Volume 28 (2006), Issue JRM 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2006
Authors:

2005 - Volume 27

Cover of Volume: Marketing ZFP Volume 27 (2005), Issue 4
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Volume 27 (2005), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2005
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Cover of Volume: Marketing ZFP Volume 27 (2005), Issue 3
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Volume 27 (2005), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2005
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Cover of Volume: Marketing ZFP Volume 27 (2005), Issue 2
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Volume 27 (2005), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2005
Authors:
Cover of Volume: Marketing ZFP Volume 27 (2005), Issue 1
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Volume 27 (2005), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2005
Authors:
Cover of Volume: Marketing ZFP Volume 27 (2005), Issue JRM 1
Volume
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Volume 27 (2005), Issue JRM 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2005
Authors:
Cover of Volume: Marketing ZFP Volume 27 (2005), Issue JRM 2
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Volume 27 (2005), Issue JRM 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2005
Authors:

2004 - Volume 26

Cover of Volume: Marketing ZFP Volume 26 (2004), Issue 4
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Volume 26 (2004), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2004
Authors:
Cover of Volume: Marketing ZFP Volume 26 (2004), Issue 3
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Volume 26 (2004), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2004
Authors:
Cover of Volume: Marketing ZFP Volume 26 (2004), Issue 2
Volume
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Volume 26 (2004), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2004
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Cover of Volume: Marketing ZFP Volume 26 (2004), Issue 1
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Volume 26 (2004), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2004
Authors:
Cover of Volume: Marketing ZFP Volume 26 (2004), Issue Sonderheft 2004
Volume
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Volume 26 (2004), Issue Sonderheft 2004
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2004
Authors:

2003 - Volume 25

Cover of Volume: Marketing ZFP Volume 25 (2003), Issue 4
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Volume 25 (2003), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2003
Authors:
Cover of Volume: Marketing ZFP Volume 25 (2003), Issue 3
Volume
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Volume 25 (2003), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2003
Authors:
Cover of Volume: Marketing ZFP Volume 25 (2003), Issue 2
Volume
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Volume 25 (2003), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2003
Authors:
Cover of Volume: Marketing ZFP Volume 25 (2003), Issue 1
Volume
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Volume 25 (2003), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2003
Authors:

2002 - Volume 24

Cover of Volume: Marketing ZFP Volume 24 (2002), Issue 4
Volume
No access

Volume 24 (2002), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2002
Authors:
Cover of Volume: Marketing ZFP Volume 24 (2002), Issue 3
Volume
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Volume 24 (2002), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2002
Authors:
Cover of Volume: Marketing ZFP Volume 24 (2002), Issue 2
Volume
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Volume 24 (2002), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2002
Authors:
Cover of Volume: Marketing ZFP Volume 24 (2002), Issue 1
Volume
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Volume 24 (2002), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2002
Authors:

2001 - Volume 23

Cover of Volume: Marketing ZFP Volume 23 (2001), Issue 4
Volume
No access

Volume 23 (2001), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2001
Authors:
Cover of Volume: Marketing ZFP Volume 23 (2001), Issue 3
Volume
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Volume 23 (2001), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2001
Authors:
Cover of Volume: Marketing ZFP Volume 23 (2001), Issue 2
Volume
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Volume 23 (2001), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2001
Authors:
Cover of Volume: Marketing ZFP Volume 23 (2001), Issue 1
Volume
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Volume 23 (2001), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby,...
Vahlen, München 2001
Authors:

2000 - Volume 22

Cover of Volume: Marketing ZFP Volume 22 (2000), Issue 4
Volume
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Volume 22 (2000), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2000
Authors:
Cover of Volume: Marketing ZFP Volume 22 (2000), Issue 3
Volume
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Volume 22 (2000), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2000
Authors:
Cover of Volume: Marketing ZFP Volume 22 (2000), Issue 2
Volume
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Volume 22 (2000), Issue 2
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2000
Authors:
Cover of Volume: Marketing ZFP Volume 22 (2000), Issue 1
Volume
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Volume 22 (2000), Issue 1
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 2000
Authors:

1999 - Volume 21

Cover of Volume: Marketing ZFP Volume 21 (1999), Issue 4
Volume
No access

Volume 21 (1999), Issue 4
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 1999
Authors:
Cover of Volume: Marketing ZFP Volume 21 (1999), Issue 3
Volume
No access

Volume 21 (1999), Issue 3
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP...
Vahlen, München 1999
Authors:

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